Getty Images Report Highlights Gaps in Finance Brand Visual Marketing
Event summary
- Getty Images released 'The Great Finance Reset' report on June 30, 2026, identifying gaps in finance brand visual marketing.
- Report analyzed 750,000 images/videos and 10,000 search queries from US finance brands over three years.
- Key findings include underrepresentation of diverse wealth paths (only 7% blue-collar/service occupations depicted).
- Video content is underutilized despite being preferred by 78% of Americans.
- AI-related imagery in finance marketing is growing but remains distrusted by consumers.
The big picture
Getty Images' report highlights a strategic disconnect between traditional finance brand visuals and evolving consumer perceptions of wealth. As $1.9 trillion in wealth transfers to younger, more diverse generations by 2030, brands face pressure to update their visual vocabulary from aspirational luxury to relatable financial experiences. The findings underscore the growing importance of video content and digital financial management imagery in marketing effectiveness.
What we're watching
- Content Evolution
- How finance brands will adapt visual strategies to reflect diverse wealth paths and digital financial management.
- Trust Building
- Whether grounded, realistic visual storytelling can strengthen consumer trust in uncertain economic times.
- AI Integration
- The pace at which finance brands humanize AI-related imagery to improve marketing credibility.