Getty Images Extends U.S. Soccer Photography Deal Ahead of 2026 World Cup — Getty Images Holdings, Inc.

Event summary

Getty Images renewed a multi-year photography partnership with U.S. Soccer, serving as the Official Photographic Agency.
The deal covers U.S. Women’s and Men’s National Teams, Youth National Teams, and Extended National Teams, including FIFA World Cup 2026 coverage.
Getty Images will distribute exclusive, rights-cleared imagery via gettyimages.com, with U.S. Soccer retaining copyright ownership.
The partnership includes historical catalog integration onto Getty Images’ platform to extend commercial value.
Getty Images partners with over 125 sports leagues and governing bodies, covering 50,000+ sporting events annually.

The big picture

The renewal of this partnership underscores the growing importance of high-quality, rights-cleared visual content in sports media, particularly during major global events like the FIFA World Cup. Getty Images’ role as a trusted infrastructure and content engine for sports leagues highlights the strategic value of exclusive, real-time imagery distribution in an era where accuracy and transparency are critical for media, brands, and sponsors.

What we're watching

Content Monetization: How the integration of U.S. Soccer’s historical catalog onto Getty Images’ platform will impact commercial value and licensing revenue.
Global Demand: Whether Getty Images can sustain high-quality, rights-ready imagery distribution during the peak global demand of the FIFA World Cup 2026.
Strategic Partnerships: The pace at which Getty Images expands its partnerships with other major sports leagues and governing bodies to solidify its market position.