G2

G2 is an American software company that operates the world's largest peer-to-peer review platform for business software and services. Founded in 2012 by former BigMachines employees, the company's mission is to democratize B2B software evaluation by leveraging authentic peer reviews. Headquartered in Chicago, Illinois, G2 aims to empower businesses to make confident buying and go-to-market decisions based on real user feedback.

The platform's core offering is its extensive collection of authentic peer-to-peer reviews for a vast array of business software and services across numerous categories, including CRM, ERP, HR, marketing, and AI. G2 provides tools like the G2 Grid® for software ranking and G2.ai for personalized recommendations. Beyond its review marketplace, G2 also offers solutions for software vendors (G2 Marketing Solutions), investors (G2 Investor Solutions), and data insights (G2 Data Solutions), serving millions of users, including employees at Fortune 500 companies.

Under the leadership of Co-founder and CEO Godard Abel, G2 has solidified its position as a leading authority in the B2B software landscape. The company achieved a $1.1 billion valuation in 2021, securing $257 million in total funding. In a significant move in January 2026, G2 announced its agreement to acquire the marketplace and review platforms Capterra, Software Advice, and GetApp from Gartner. G2 has also been actively integrating AI into its offerings, launching AI-powered performance analytics and expanding its categories to reflect advancements in artificial intelligence.