G2 Launches AI-Driven Tools to Capture Earlier Buyer Intent

Event summary

G2 introduced new tools on September 23, 2026, to help GTM teams capture buyer intent earlier in the sales cycle.
G2 Audiences enables activation of verified buyer intent data across paid media channels via Bombora's API.
Verified Leads connects software vendors with qualified buyers actively comparing solutions on Software Advice.
G2 expanded access to its AI Custom Research offering to all customers.
Agent Evaluations entered public beta, providing independent performance evidence for enterprise AI agents.

The big picture

G2's new tools address the shift in B2B buying behavior, with 82% of buyers using AI chatbots for software recommendations. The company is positioning itself as a critical player in the AI-driven software discovery landscape, serving over 200 million annual buyers. The expansion of its AI Custom Research offering and the beta launch of Agent Evaluations highlight G2's focus on providing credible, data-backed evidence in an increasingly competitive market.

What we're watching

AI Integration: How G2's AI-driven tools will affect the pace of software discovery and evaluation.
Market Differentiation: Whether G2 can sustain its lead in B2B software discovery as AI search platforms evolve.
Adoption Rates: The pace at which software companies adopt G2's new tools to capture earlier buyer intent.