Salesforce Tops G2's 2026 Best Software Awards Amid Rapid Market Shifts
Event summary
- Salesforce led G2's 2026 Best Software Awards with six #1 rankings, followed by Canva, Microsoft, and Hootsuite with three each.
- 47% of the top 100 overall products and 34% of the top 100 global software companies are new year-over-year.
- G2 introduced two new award categories in 2025: 'Best Agentic AI Products' and 'Best ERP Products'.
- The awards are based on verified user reviews from January 1 to December 31, 2025, and publicly available market presence data.
The big picture
G2's 2026 Best Software Awards highlight a fragmented market where buyers prioritize quick value proof. The significant year-over-year changes in winners underscore the accelerating adoption of AI-first tools. Salesforce's dominance, despite the influx of new competitors, signals its enduring relevance, but the rise of niche AI products suggests a potential shift in market leadership.
What we're watching
- Market Dynamics
- How the rapid turnover in top-ranked products reflects accelerating demand for AI-first solutions.
- Competitive Positioning
- Whether Salesforce can sustain its leadership amid rising competition from niche AI-focused products.
- Customer Trust
- The pace at which software buyers shift towards verified review-based decision-making.
Related topics