Ferrari Raises 2026 Guidance on Strong Personalization Demand and Product Mix
Event summary
- Ferrari reported Q2 2026 revenues of €1.94B, up 8% YoY (11% at constant currency), with EBIT margin expanding to 31.2%.
- Operating profit rose 10% YoY to €605M, driven by higher personalization demand and a richer product mix.
- Ferrari raised its full-year guidance, now targeting net revenues of ~€7.6B (up from ~€7.5B) and adjusted EBITDA margin ≥39%.
- Deliveries totaled 3,366 units in Q2, with strong demand covering the entire 2027 order book.
The big picture
Ferrari's Q2 results underscore the resilience of luxury automotive demand, particularly for personalized high-performance vehicles. The company's strategic focus on blending tradition with innovation—evidenced by new model introductions like the Ferrari Luce and 12Cilindri Manuale—positions it well in a market where exclusivity and brand heritage drive premium pricing power. With an order book fully covering 2027, Ferrari is leveraging its ecosystem strategy to maintain strong margins amid broader economic uncertainties.
What we're watching
- Product Strategy
- How Ferrari's ability to sustain high personalization demand will impact margins and customer exclusivity.
- Market Dynamics
- Whether the current order book strength can offset potential currency headwinds in H2 2026.
- Competitive Positioning
- The pace at which Ferrari integrates electric technology while maintaining its premium positioning.
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