Ferrari N.V.

Ferrari N.V. is a Dutch-incorporated luxury sports car manufacturer with its operational and spiritual headquarters in Maranello, Italy. Founded by Enzo Ferrari in 1939, the company's core business involves the design, engineering, production, and sale of high-performance luxury vehicles. Its mission is to create unique sports cars that embody the pinnacle of Italian design and craftsmanship, both for road use and competitive racing.

The company's product portfolio includes a range of gasoline, hybrid, and upcoming all-electric sports cars, supercars, grand tourers, and an SUV. Beyond vehicle sales, which constitute the primary revenue stream, Ferrari diversifies its business through engine licensing, exclusive track-day experiences, the iconic Scuderia Ferrari Formula One team, and extensive brand-extension merchandise and licensing operations. Ferrari maintains a strategy of artificial scarcity, deliberately producing fewer vehicles than market demand to preserve exclusivity, desirability, and premium pricing.

In recent news, Ferrari announced the appointment of Massimiliano Di Silvestre as its new Chief Marketing & Commercial Officer, effective July 1, 2026, following the departure of Enrico Galliera. This leadership change occurs amidst market discussions surrounding the company's first electric car, the "Luce." Under CEO Benedetto Vigna, Ferrari continues to position itself as a leading ultra-luxury brand, demonstrating strong financial performance with an order book extending into 2027.