Empower Annuity Insurance Company of America

Empower is a prominent American financial services company specializing in retirement planning, investment management, and wealth advisory. Headquartered in Greenwood Village, Colorado, its core mission is to empower individuals to achieve financial freedom. The company operates as an indirect wholly-owned subsidiary of Great-West Lifeco Inc.

Empower offers a comprehensive suite of products and services, including workplace retirement solutions for employers (such as 401(k), 403(b), and 457 plans), personal investing accounts like IRAs, and various investment accounts. It also provides wealth management services, including private client and personal strategy advisory services, alongside financial wellness programs, high-yield cash accounts, and digital financial tools for budgeting, net worth tracking, and retirement planning.

Led by President and CEO Edmund F. Murphy III, Empower is recognized as the second-largest retirement plan provider in the United States. As of October 2025, the company manages $1.8 trillion in assets under administration for 19 million individuals and organizations. Empower has strategically expanded its offerings through significant acquisitions, including Personal Capital in 2020, MassMutual's retirement business in 2020, and Prudential Financial's full-service retirement business in 2022. The company rebranded from "Empower Retirement" to "Empower" in February 2022 to reflect its broader focus beyond traditional retirement services.