Empower Partners with Miles for Military to Fund Service Member Travel
Event summary
- Empower announced support for Miles for Military (MFM), a nonprofit providing flights home for active-duty junior enlisted personnel in exchange for volunteer service.
- MFM has booked 600+ flights since inception, with 40,000+ volunteer hours contributed by service members across 137+ military base communities globally.
- Empower associates volunteered 40,000 hours in 2025, including 700 hours supporting military-focused nonprofits.
- Empower manages $2.0 trillion in assets for 19.5 million individuals as of December 2025.
The big picture
Empower's partnership with Miles for Military reflects a growing trend among financial services firms to integrate social impact initiatives into their corporate strategies. As a $2 trillion AUM wealth manager, Empower's involvement signals a strategic pivot toward deeper community engagement, particularly in supporting military personnel—a demographic often underserved in financial wellness programs. This move also underscores the firm's commitment to leveraging its scale to address systemic barriers faced by service members.
What we're watching
- Program Scalability
- Whether Empower can sustain the growth of MFM's flight program amid increasing demand, particularly during peak holiday seasons.
- Impact Measurement
- How Empower will track and report the social impact of this partnership, given its focus on financial security and community engagement.
- Strategic Alignment
- The extent to which this initiative aligns with Empower's broader corporate social responsibility goals and veteran-focused initiatives.
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