Empower Overhauls Marketing Leadership with Big Tech, Hospitality Execs
Event summary
- Empower appointed four senior marketing executives on September 16, 2026, including leaders from Meta, Marriott, and Zeno Group.
- New roles include Chief Customer Experience Officer, Head of Brand Marketing, Head of Brand Communications, and Head of User Experience.
- The hires aim to strengthen Empower's consumer-focused financial brand strategy.
- Empower manages $2.1 trillion in assets for over 20 million individuals as of June 30, 2026.
The big picture
Empower's strategic shift towards a more consumer-centric brand aligns with broader industry trends where financial services firms are investing heavily in digital transformation and customer experience. The appointments of executives from tech and hospitality sectors signal a push towards blending fintech innovation with customer-centric service models. With $2.1 trillion in assets under management, Empower's moves could set a precedent for how traditional financial institutions adapt to modern consumer expectations.
What we're watching
- Brand Transformation
- How Empower's new marketing leadership will execute its consumer-focused rebranding strategy.
- Customer Experience
- Whether the new Chief Customer Experience Officer can integrate data and technology to enhance user engagement.
- Market Differentiation
- The pace at which Empower can distinguish itself in a competitive financial services landscape.