Crayola Expands Adult Market with Research-Backed Creative Styles Tool
Event summary
- Crayola launched the Creative Styles Tool on January 15, 2026, a free, research-backed resource for adults to identify their creative styles.
- The tool assesses three dimensions of creativity: thinking, engaging, and perceiving, providing personalized reports within five minutes.
- Developed over five years with academic input from Dr. Gerard Puccio, the tool aims to debunk myths about creativity and foster creative confidence.
- The launch coincides with the fifth anniversary of Crayola Creativity Week, which reached 13.2 million students in 2025.
The big picture
Crayola's foray into the adult creativity space with the Creative Styles Tool reflects a broader industry trend of leveraging technology to personalize learning and self-improvement. The tool's research-backed approach positions Crayola to challenge traditional views of creativity, potentially expanding its market beyond traditional art supplies. The integration with Crayola Creativity Week underscores the brand's commitment to fostering creativity across all age groups, aligning with the growing emphasis on creativity as an essential life skill.
What we're watching
- Market Expansion
- How Crayola will leverage the Creative Styles Tool to strengthen its position in the adult creativity market.
- Product Adoption
- The pace at which parents and teachers will integrate the tool into their routines, boosting creative confidence.
- Strategic Partnerships
- Whether Crayola can sustain collaborations with academic institutions to maintain the tool's research-backed credibility.
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