Crayola LLC

Crayola LLC is an American manufacturing and retail company specializing in art supplies, best known for its iconic Crayola brand of crayons. The company's mission is to help parents and educators foster creatively alive children and spark creative moments. Headquartered in Forks Township, Pennsylvania, in the Lehigh Valley region, Crayola has been a subsidiary of Hallmark Cards, Inc. since 1984.

Crayola's product portfolio extends beyond crayons to include colored pencils, markers, paints, modeling clay, and chalk, all marketed as nontoxic and safe for children. The company also manufactures Silly Putty and offers a line of professional art products under the Portfolio Series brand. Beyond physical products, Crayola provides creative content through Crayola Studios and operates interactive Crayola Experience attractions, offering diverse avenues for creative expression.

Led by President and CEO Rich Wuerthele, Crayola holds a strong market position as a worldwide leader in children's creative expression products and is recognized as the third-largest toy brand, boasting 99% name recognition in U.S. consumer households. Recent activities include the limited-time return of eight retired crayon colors in 2025 and the fifth anniversary of Crayola Creativity Week in 2026, a global program promoting creative learning. The company also expanded its business in India through a partnership with Luxor in March 2026. However, recent product recalls in late 2025 and early 2026 involved a magnetic building kit due to magnet ingestion risk and a craft box due to asbestos contamination in sand.