Crayola Launches Global Ambassador Program to Expand Creativity Initiative

Event summary

  • Crayola selected 31 schools across 11 countries as inaugural Creativity Week Global Ambassadors from over 1,200 applicants.
  • Crayola Creativity Week 2026 runs January 26–February 1, engaging more than 127,000 schools in over 140 countries.
  • Ambassador schools will share insights to improve future resources and measure creativity's impact in classrooms.
  • The initiative is part of Crayola's Campaign for Creativity, advocating for creativity as a critical skill for childhood development.

The big picture

Crayola's Global Ambassador Program marks a strategic shift toward institutionalizing creativity in education, aligning with growing demand for STEAM and social-emotional learning. The initiative expands Crayola's influence beyond products into educational advocacy, positioning it as a key player in the $6 trillion global education market. Success hinges on measurable outcomes from ambassador schools and sustained global participation.

What we're watching

Program Scalability
Whether Crayola can sustain engagement across 140 countries while maintaining program quality.
Impact Measurement
How effectively ambassador schools can provide actionable insights to refine future initiatives.
Brand Positioning
The pace at which Crayola can solidify its role as a leader in creativity-driven education.