Comscore, Inc.

Comscore, Inc. is an American-based global media measurement and analytics company that provides marketing data and insights to enterprises, advertising agencies, brand marketers, and publishers. The company's mission is to bring trust and transparency to media, empowering businesses to use data to drive growth and make smarter, faster decisions. Headquartered in Reston, Virginia, Comscore measures audiences, consumer behavior, and advertising across various media platforms, including digital, linear TV, over-the-top (OTT), and theatrical viewership.

Comscore offers a comprehensive suite of products and services designed to provide a unified view of consumer media consumption. Key offerings include Unified Digital Measurement (UDM), Comscore TV for national and local television measurement, Media Metrix Multi-Platform for digital audience behavior across desktops, smartphones, and tablets, and Video Metrix for digital video consumption. The company also provides solutions for campaign measurement, brand safety, ad verification, fraud prevention, competitive analysis, and programmatic targeting through Proximic by Comscore. Its clientele spans media owners, advertisers, agencies, movie studios, and technology partners.

Jon Carpenter serves as the Chief Executive Officer, having been appointed in July 2022, with Bill Livek as Vice Chairman. Comscore maintains a strong market position as a global leader in media measurement and analytics, particularly emphasizing cross-platform measurement. As of Q1 2025, it is the sole provider with Media Rating Council (MRC) accreditation for both national and local TV measurement, positioning it as a significant alternative currency to traditional measurement providers like Nielsen. In March 2026, Comscore reported full-year 2025 revenue of $357.5 million and announced a recapitalization on December 29, 2025, which included exchanging preferred stock into common and new Series C preferred stock, eliminating an $18 million annual dividend burden. The company also released its 2026 State of Programmatic Report, highlighting expected growth in CTV and audio.