Comscore Launches Creator Directory to Facilitate Cannes Lions Brand-Creator Connections
Event summary
- Comscore, Tubefilter, Whaler Group, and Gospel Stats launched The Creators List, a curated directory of 200+ top creators attending Cannes Lions festival in June 2026.
- The list aims to help brands, agencies, and media connect with creators during the advertising industry’s key global event.
- Comscore will partner with Tubefilter for a Creator TV Roundtable in Cannes on June 23, 2026.
- The Creators List will be updated as additional creators are confirmed.
The big picture
The launch of The Creators List underscores the growing importance of creator partnerships in the advertising industry. As brands seek more measurable and actionable collaborations, Comscore’s audience intelligence and Tubefilter’s industry insights aim to provide a structured approach to connecting with top creators. This initiative reflects a broader trend of integrating creator economy strategies into traditional media planning and buying processes.
What we're watching
- Creator Economy Growth
- How the increasing role of creators in media mixes will impact traditional advertising spends.
- Measurement Standards
- Whether Comscore’s audience intelligence can set a new benchmark for evaluating creator partnerships.
- Industry Collaboration
- The pace at which similar initiatives emerge to bridge brands and creators in key industry events.