Comscore Taps DoubleVerify COO Matt McLaughlin as New CEO

Event summary

  • Matt McLaughlin, former COO of DoubleVerify, appointed CEO of Comscore effective immediately.
  • Jon Carpenter transitions to senior advisor role until October 2026.
  • Stuart Frankel, former CEO of Narrative Science, joins Comscore’s Board of Directors.
  • Comscore eliminated $40 million in senior debt on May 27, 2026.
  • Investor call scheduled for June 10, 2026, to discuss strategic priorities.

The big picture

Comscore’s leadership change comes amid ongoing industry consolidation in ad tech and measurement. McLaughlin’s appointment signals a focus on operational excellence and scaling the business, while Carpenter’s transition reflects a shift towards strategic advisory. The addition of Frankel to the board underscores the growing importance of AI and data analytics in the media measurement space.

What we're watching

Strategic Execution
How McLaughlin will leverage his DoubleVerify experience to drive growth at Comscore.
Board Dynamics
Whether Stuart Frankel’s ad tech and AI expertise will influence Comscore’s long-term strategy.
Financial Health
The pace at which Comscore can sustain its debt reduction efforts while pursuing growth.