Batteries Plus Overhauls Digital Presence with Mobile-First Redesign and Expert Hub
Event summary
- Batteries Plus launched a redesigned homepage on January 29, 2026, optimized for mobile users who make up 51% of traffic.
- Introduced Experts Plus, an online learning hub offering 24/7 access to battery and power solutions expertise.
- The new site features streamlined navigation, buying guides, how-to articles, and business resources.
- Batteries Plus operates over 800 locations across all 50 states and Puerto Rico.
The big picture
Batteries Plus is doubling down on its digital strategy to reinforce its position as the leading battery and power solutions provider. The mobile-first redesign and Experts Plus hub aim to capitalize on the growing trend of online research and self-service in the retail sector, while also supporting its extensive franchise network. The move reflects a broader industry shift towards integrating in-store expertise with digital convenience to enhance customer decision-making.
What we're watching
- Digital Engagement
- Whether the Experts Plus hub can drive higher conversion rates and customer loyalty through enhanced digital interaction.
- Mobile Optimization
- The impact of the mobile-first redesign on bounce rates and average session duration for mobile users.
- Content Expansion
- The pace at which Batteries Plus will grow the Experts Plus hub content and its effect on SEO and organic traffic.
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