Batteries Plus Powers Up Digital Expertise with New Online Hub

HARTLAND, Wis. – January 29, 2026 – Batteries Plus, a prominent national retailer in power solutions, today unveiled a significant overhaul of its digital presence with the launch of a redesigned homepage and a new online resource center, 'Experts Plus.' The initiative is a direct response to evolving consumer behavior, aiming to translate the company's long-standing in-store technical expertise into a 24/7 accessible digital format while optimizing the experience for a rapidly growing mobile audience.

The new website and learning hub are built upon the brand's 'Experts in Charge' platform, a message the company has been championing to highlight its core differentiators of trust and specialized knowledge in a crowded market. With over 800 locations, the company is making a strategic pivot to ensure its digital front door is as helpful and knowledgeable as its physical ones.

The Mobile Imperative: Redesigning for the On-the-Go Customer

A central pillar of the website refresh is a mobile-first design philosophy. Recognizing that a majority of its digital traffic now comes from smartphones and tablets, Batteries Plus has re-engineered its site to prioritize the user experience on smaller screens. According to the company, a staggering 51% of its website visitors are browsing on mobile devices, a figure that mirrors a dominant trend across the retail sector.

"Over half of our website traffic comes from people on their phones and other mobile devices, so it only makes sense to ensure they're able to navigate our site with ease," said Chris McGee, Vice President of Marketing for Batteries Plus. The redesign features a streamlined menu and a more intuitive layout, intended to reduce the number of clicks needed for customers to find products, locate services like phone repair and key fob replacement, or find their nearest store.

This move reflects a broader industry shift where a seamless mobile experience is no longer a luxury but a critical necessity. In 2026, retailers who fail to cater to the on-the-go customer risk becoming irrelevant. By simplifying navigation and cleaning up the interface, the company aims to reduce friction in the customer journey. "It feels clear, it feels organized, and it helps customers feel confident they are in the right place," McGee added, emphasizing that the goal is to build immediate trust and usability from the first tap.

'Experts in Charge' Goes Digital with New Learning Hub

For over 35 years, Batteries Plus has built its reputation on the expertise of its in-store technicians, who are trained to handle everything from complex vehicle battery diagnostics to intricate device repairs. The most significant aspect of the new digital strategy is the launch of 'Experts Plus,' an online learning hub designed to democratize this specialized knowledge.

This digital extension of their in-store service provides a wealth of information, including:

• Buying Guides: Comprehensive resources to help customers choose the right battery for cars, boats, RVs, golf carts, and even wheelchairs, alongside guides for household batteries and lighting.
• How-To Articles: Step-by-step instructions for common DIY tasks, such as testing and replacing a car battery or fixing a light fixture, empowering customers to tackle projects with confidence.
• Business Resources: A dedicated section for commercial clients, offering tailored power solutions for industries ranging from property management and manufacturing to local government and education.

"The expertise we provide to our customers at Batteries Plus stores is what sets us apart in the specialty battery landscape. The Experts Plus hub is an extension of that," explained McGee. "By bringing the knowledge of our in-store Experts in Charge to a singular digital platform, our customers can easily have their most common questions answered and move forward in their purchase decision with confidence."

This content-rich approach taps into the growing consumer demand for self-service and DIY resources. In an age of information overload, providing vetted, expert-driven content can be a powerful tool for building brand loyalty and authority.

Crafting a Seamless Hybrid Retail Experience

While the new website represents a major investment in digital, it is not intended to replace the company's extensive physical footprint. Instead, it aims to create a more integrated 'phygital'—or physical and digital—experience. The website is designed to act as a bridge, guiding customers from online research to in-person service and support.

With over 800 locations across all 50 states and Puerto Rico, the synergy between the online hub and the physical stores is crucial. A customer can now use the 'Experts Plus' hub to diagnose a weak car battery, use a buying guide to select the right replacement, and then use the streamlined site navigation to find a nearby store that offers free installation. This seamless journey from digital information to physical service is a key objective of modern omnichannel retail strategy.

The strength of this integrated model is reflected in the company's consistent performance as a leading franchise. Its ranking in Entrepreneur's Franchise 500 list underscores a healthy system that supports franchisees, who in turn deliver the expert service the brand promises. The new digital tools are expected to further empower these local store owners by driving informed, high-intent customers to their doors.

A Strategic Power Play in a Competitive Market

The digital transformation is more than just a website update; it is a calculated strategic move to solidify the company's market position. In a landscape that includes large auto parts chains and big-box retailers, Batteries Plus is doubling down on expertise as its ultimate differentiator. By codifying its collective knowledge into the 'Experts Plus' hub, the company is building a defensive moat that is difficult for less specialized competitors to replicate.

This initiative also future-proofs the brand. The structured, high-quality content within the 'Experts Plus' hub creates a valuable dataset. As retail continues to be transformed by technologies like artificial intelligence, this repository of expert knowledge could be used to power advanced chatbots, personalized recommendation engines, and other AI-driven tools mentioned as a focus by company leadership.

By investing heavily in a platform that educates and empowers, Batteries Plus is playing the long game. The strategy reinforces the idea that trust is the new currency in retail. As customers navigate an increasingly complex world of technology, the brand that provides the clearest answers often wins their loyalty. By making its most valuable asset—expertise—universally accessible, Batteries Plus is not just selling products, but cementing its role as a definitive authority in the power solutions landscape.