Asia Pulp & Paper Group (APP Group)

Asia Pulp & Paper Group (APP Group) is a leading global producer of pulp, paper, and packaging products, headquartered in Jakarta, Indonesia. Established in 1972, the company operates with a vision to deliver innovative, sustainable, and responsible products, aiming to meet global demand while ensuring a better future for its customers, communities, employees, and shareholders. Sustainability and innovation are central to APP's operational philosophy.

The company's extensive product portfolio includes fine printing and writing paper, consumer and industrial packaging materials, and various tissue products. Key brands under the APP Group include Paperline, Sinar Dunia, Nice, Jolly, and Paseo. APP Group serves a diverse range of market segments, distributing its products to over 150 countries across six continents.

APP Group is a privately held entity and a subsidiary of the Indonesian conglomerate Sinar Mas Group, controlled by the Widjaja family. In recent news, APP Group expanded its presence in the South Korean market in November 2024 through the acquisition of MSS Holdings, the majority shareholder of Ssangyong C&B, known for its tissue brands like CODI and Monalisa. The company has faced historical scrutiny regarding its environmental practices, including allegations of deforestation, which led to the loss of its Forest Stewardship Council (FSC) certification in 2007. APP is currently engaged in a remedy process to regain this certification.