APP Group and Charta Global Expand U.S. Sustainable Packaging Push — Asia Pulp & Paper Group (APP Group)

Event summary

APP Group and Charta Global showcased their U.S. stocking program at the PPC Spring Meeting 2026, enabling immediate delivery of paperboard solutions.
Charta Global is the exclusive sales channel for APP Group's paperboard portfolio, including premium and recycled products for sustainable packaging.
The partnership aims to support brands transitioning from plastic to paper with reliable supply, quality, and environmental responsibility.
APP Group's Regenesis platform and Forest Positive Policy underscore its long-term sustainability commitments.

The big picture

The partnership between APP Group and Charta Global comes as U.S. brands accelerate their shift from plastic to paper packaging. This strategic move aligns with broader industry trends toward sustainability and responsible sourcing. The companies aim to leverage Charta Global's U.S. stocking program to provide immediate access to APP Group's paperboard portfolio, supporting the growing demand for sustainable packaging solutions. APP Group's commitment to sustainability through its Regenesis platform and Forest Positive Policy further strengthens its position in the market.

What we're watching

Market Demand: How the pace of U.S. brands shifting from plastic to paper will impact APP Group and Charta Global's growth.
Supply Chain Dynamics: Whether APP Group and Charta Global can sustain supply reliability amid increasing demand for sustainable packaging.
Sustainability Commitments: The effectiveness of APP Group's Regenesis platform and Forest Positive Policy in driving long-term environmental and social goals.