APP Group Sees Surging Demand for Sustainable Paper in Singapore's Chinese New Year
Event summary
- 78% of Singapore residents celebrated Chinese New Year locally in 2026, with 92% of 25–34-year-olds prioritizing family gatherings.
- Singapore's tissue paper market is projected to grow at a 2.91% CAGR through 2027.
- APP Group's products are certified under PEFC standards, supported by its Regenesis and Forest Positive Policy programs.
- The company emphasizes sustainable production to meet seasonal demand spikes and consumer expectations.
The big picture
APP Group's focus on sustainable paper solutions aligns with broader industry trends toward responsible consumption, particularly during high-demand festive periods. The company's certification under PEFC standards and initiatives like Regenesis reflect a strategic shift toward environmental and social commitments, positioning it to capitalize on growing market demand for eco-friendly products. With operations spanning Indonesia and China, APP Group is well-placed to leverage its sustainability roadmap to meet both cultural and regulatory priorities.
What we're watching
- Consumer Preferences
- How evolving sustainability expectations will shape demand for responsible paper solutions in Singapore.
- Seasonal Demand
- Whether APP Group can sustainably meet festive season spikes while maintaining compliance with local standards.
- Market Growth
- The pace at which Singapore's tissue paper market expands and its impact on APP Group's strategic positioning.