Arçelik A.Ş. (Beko)

Beko is a global home appliance and electronics brand, operating under the legal entity Arçelik A.Ş. The company manufactures and markets a wide range of products including refrigerators, washing machines, dishwashers, cooking appliances, and other consumer electronics. Beko's vision is "Respecting the World, Respected Worldwide," with a core purpose to accelerate the transition to sustainable living by democratizing access to sustainable lifestyles globally. The corporate headquarters of its parent company, Arçelik A.Ş., is located in Istanbul, Turkey.

Beko's extensive product portfolio encompasses major home appliances such as refrigerators, freezers, washing machines, dryers, dishwashers, ovens, and cooktops, alongside small home appliances and consumer electronics. The brand maintains a significant international presence, operating in over 140 countries. Notably, the establishment of Beko Europe in 2024, a joint venture with Whirlpool, positioned Beko as the largest home appliance business in Europe by volume, underscoring its leadership in the market.

In recent leadership changes, Can Dinçer succeeded Hakan Bulgurlu as the CEO of Beko (Arçelik) in February 2026, with Akın Garzanlı appointed CEO of Beko Europe. Arçelik rebranded its global operations under the corporate brand "Beko" in April 2026, consolidating its international identity. The company is consistently recognized for its commitment to sustainability, having been named one of TIME Magazine's World's Most Sustainable Companies for multiple years. Beko also continues to innovate, introducing new artificial intelligence (AI) enhancements across its smart home products in September 2024, reinforcing its market positioning as a provider of sustainable and technologically advanced lifestyle solutions for the digital household.