Beko Design Awards Signal Focus on User Experience and Appliance Longevity
Event summary
- Beko secured four iF DESIGN AWARDS 2026, recognizing product design and digital user experience.
- Winning designs include a 36-inch refrigerator, a Hitachi-branded refrigerator, and user interface innovations for Beko’s Coffee Experto V4 and Intelligent Guidance app.
- The iF DESIGN AWARD received over 10,000 submissions from 68 countries.
- Beko operates in 55 countries with 45,000 employees and achieved €10.7 billion in turnover in 2025.
- Beko holds over 4,500 international registered patent applications and has 28 R&D and design centers globally.
The big picture
Beko’s design awards underscore a strategic shift towards prioritizing user experience and product longevity in a competitive home appliance market. This emphasis on design, coupled with a strong sustainability profile, positions Beko to appeal to increasingly discerning consumers. The company's substantial R&D investment and global footprint suggest a long-term commitment to innovation, but maintaining this pace while navigating supply chain complexities will be crucial.
What we're watching
- UX Integration
- The success of Beko’s Intelligent Guidance system will depend on its ability to drive user engagement and reduce support costs, potentially setting a new standard for appliance maintenance.
- Partnership Dynamics
- The inclusion of a Hitachi-branded refrigerator among the winners suggests a deepening of the partnership, and whether this will expand to other product categories remains to be seen.
- Design Premium
- Beko’s focus on design and user experience may command a premium in the market, but the company must demonstrate that these features translate into increased consumer loyalty and market share.
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