Beko Expands AI-Powered Customer Care Network Across 58 Countries
Event summary
- Beko has scaled its global after-sales network to 58 countries, integrating 27,000 technicians, 7,000 service points, 50 call centers, and 2,000 customer service agents across 22 brands.
- The company's AI-supported Technician Coach generates approximately 800 repair solution recommendations daily, enhancing service efficiency.
- Beko manages a portfolio of over 450,000 spare-part SKUs, with AI-powered forecasting improving spare-part availability by 5% in 2025.
- In 2025, Beko delivered 2,204 technical training sessions across 48 countries, totaling 112,620 hours of training for technicians.
The big picture
Beko's expansion of its AI-powered customer care network reflects a broader industry trend toward digital transformation in after-sales service. By integrating AI tools and enhancing technician training, Beko aims to improve service efficiency and customer satisfaction, positioning itself as a leader in the home appliances sector. The company's focus on quality and reliability, supported by ISO 9001 certification and advanced data analytics, underscores its commitment to continuous improvement and innovation.
What we're watching
- AI Adoption
- How Beko's AI-supported tools will affect service quality and technician efficiency across its global network.
- Operational Scaling
- Whether Beko can sustain the pace of its network expansion while maintaining service quality across 58 countries.
- Customer Experience
- The impact of Beko's proactive after-sales strategy on customer satisfaction and brand loyalty.