Airship Offers Results Guarantee Backed by Forrester Study Showing 476% ROI — Airship

Event summary

Airship introduced a Results Guarantee, committing to predetermined business outcomes for new customers.
A Forrester Consulting study found a composite organization achieved 476% ROI with Airship, paying back in under six months.
The study quantified $7.3M in total benefits over three years for the composite global B2C conglomerate with 10 million customers.
Key value drivers included elevated cross-channel customer experience (14% lift), expanded digital activation (+1.8M users), and AI-enabled marketing effectiveness (80% productivity gain).
Airship claims its platform eliminates dev queues and IT bottlenecks for product and marketing teams.

The big picture

Airship's move comes as enterprises increasingly demand measurable outcomes from their martech investments. The Results Guarantee positions the company in a competitive market where differentiation often hinges on demonstrable business impact rather than feature sets alone. With digital customer journeys becoming more complex, platforms that reduce IT dependencies while boosting productivity are gaining strategic importance.

What we're watching

Execution Risk: Whether Airship can consistently deliver on its Results Guarantee across diverse customer verticals.
Market Differentiation: How the ROI study will position Airship against competitors in the crowded CX platform space.
AI Integration: The pace at which AI-driven features become table stakes for customer experience platforms.