Adams Outdoor Advertising
Adams Outdoor Advertising is a privately held out-of-home (OOH) media company specializing in billboard advertising. Founded in 1983 by Steve Adams, the company's mission is "To reinvent the medium known as outdoor—to prove that OOH advertising is more powerful than anyone has yet to imagine". Headquartered in Lansing, Michigan, Adams Outdoor Advertising is recognized as the nation's fourth-largest privately held operator in the out-of-home sector.
The company offers a comprehensive suite of advertising solutions, including static billboards, digital billboards, and programmatic advertising. Beyond traditional billboards, their services extend to transit, mall, and zoo advertising, providing clients with campaign development and strategic placement in key locations. Adams Outdoor Advertising operates across multiple U.S. states, including Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, and Wisconsin.
Recent leadership changes include the appointment of Kevin Jones as CEO in May 2024, succeeding Kevin Gleason, who transitioned to Executive Chairman of the Board. Louise Lopez joined as Chief Financial Officer in November 2024. The company has demonstrated a strategic growth trajectory through a series of acquisitions in late 2025 and early 2026, expanding its footprint and digital asset portfolio in markets such as North Carolina, South Carolina, and Pennsylvania. Adams Outdoor Advertising emphasizes creative innovation and data-informed strategies to deliver high-impact advertising campaigns.
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