Adams Outdoor Adds Winston-Salem Digital Billboard, Expanding North Carolina Reach — Adams Outdoor Advertising

Event summary

Adams Outdoor Advertising acquired a digital billboard asset in Winston-Salem, North Carolina, from an independent operator.
The acquisition includes one digital structure with two display faces, bringing Adams’ Triad market coverage to over 40 digital faces.
The deal closed on April 20, 2026, enhancing Adams’ statewide network along key transportation corridors like I-40, I-85, and US-52.
With this addition, Adams now operates 78 digital billboard faces across North Carolina, connecting major population centers and tourism destinations.

The big picture

Adams Outdoor Advertising is strengthening its position as a leader in out-of-home advertising by expanding its digital footprint in North Carolina. The acquisition aligns with broader industry trends of consolidation and digital transformation, as advertisers seek scalable, high-impact solutions. With 78 digital billboard faces now in operation, Adams is well-positioned to capture a larger share of the state’s advertising market, particularly along high-traffic routes connecting major economic hubs and coastal destinations.

What we're watching

Market Consolidation: How Adams’ continued expansion in North Carolina will impact regional competitors and independent operators.
Advertiser Demand: Whether the increased digital footprint will drive higher demand from local, regional, and national advertisers.
Corridor Dominance: The pace at which Adams can solidify its presence along key transportation corridors, enhancing its statewide reach.