Adams Outdoor Expands South Carolina Footprint with 30-Billboard Acquisition — Adams Outdoor Advertising

Event summary

Adams Outdoor Advertising acquired 30 billboard faces from McWhorter Media Group in Upstate South Carolina and Aiken.
The deal marks the second transaction between the two companies, following a prior acquisition in Virginia.
The newly acquired inventory spans key corridors in Spartanburg, Greer, Boiling Springs, and Inman.
The Greenville/Spartanburg DMA is new territory for Adams, with Spartanburg ranking among the 10 fastest-growing metro areas in the U.S.
The transaction was brokered by Drachman M&A Co.

The big picture

Adams Outdoor’s acquisition strengthens its position in one of the nation’s fastest-growing regions, aligning with broader trends in out-of-home advertising’s resurgence. The deal underscores the strategic value of high-growth metro areas, particularly those with significant business investment and population inflows. With major employers like BMW and Boeing anchoring the regional economy, Adams is well-positioned to capitalize on sustained demand for premium advertising space.

What we're watching

Market Penetration: How Adams will leverage its expanded footprint to capture share in South Carolina’s fast-growing markets.
Strategic Partnerships: Whether Adams can sustain its collaborative approach with McWhorter Media for future acquisitions.
Regional Growth: The pace at which Spartanburg and Greenville’s economic expansion will drive demand for out-of-home advertising.