Global Edge: Strategy & Investment in a Changing World

The holiday baking leader expands its offerings with ‘Chocottone,’ aiming to capture a broader audience amidst a surge in indulgent treat demand. Is this a recipe for continued dominance?

This holiday season, a growing number of consumers are choosing gifts with a purpose. Cure Blindness Project offers a unique alternative – donations that restore sight and provide lasting economic benefits to communities in need.

MLB star Fernando Tatis Jr. and handcrafted sports brand Bruce Bolt are disrupting the baseball equipment market with a new signature line. The collaboration highlights a growing trend of athlete involvement in product design.

Fast-casual chain QDOBA is encouraging Thanksgiving Day runners to dress as burritos in a unique social media campaign aimed at driving rewards program sign-ups and building brand engagement.

Premium chocolate brand Ferrero Rocher launches a new campaign centered on experiential luxury and celebratory moments, partnering with CHANDON to solidify its position in a competitive market.

Luxury brand Kate Spade is doubling down on celebrity partnerships with Ice Spice and Laufey, and leveraging Google’s Holiday 100 list to drive sales this season. A deeper look at the strategy and market trends.

Business Development Resources bolsters its position in the skilled trades with the acquisition of Plumbing CEO, signaling a trend toward specialization in home service business coaching.

Chicago-based financial professional Tiffany Irving integrates psychology into wealth management, helping clients overcome biases and build stronger financial futures. A deep dive into her approach and the rising trend of behavioral finance.

A Tampa-based designer launches a unique line of decorative pillows, blending American heritage, sustainable practices, and support for veterans. Learn how this new collection aims to redefine patriotic gifting.

Once hailed as a disruptor expanding credit access, TomoCredit now faces questions over its future as consumer complaints mount and its core mission appears adrift. A deep dive into the fintech’s troubled path.

Tree Poetry’s fairy doors aren’t just whimsical décor; they’re a growing example of how small businesses can blend sustainability with childhood wonder, planting both trees and imagination.

While many fast-food chains focus on limited-time offers, White Castle has carved a unique niche: positioning its sliders as the secret ingredient for a cost-effective Thanksgiving. We dive into the strategy's surprising longevity and its resonance in today's economy.

As parents seek alternatives to screen time, BeaverBot launches a power tool for young makers – and a subscription service to fuel endless cardboard creations. Is this the future of hands-on play?

As consumers prioritize wellness & value, NAIPO expands beyond massage to offer affordable home fitness solutions, tapping into pre-holiday demand & a growing desire for sustainable products.

Retailer Marshalls is teaming up with comedians Bowen Yang and Matt Rogers to revamp its holiday marketing, aiming to connect with a younger, digitally savvy audience seeking authentic brand experiences.

The educational toy designer is leveraging a string of industry awards—from Good Housekeeping to The Toy Insider—to boost sales and solidify its position in a competitive market. See what's driving their success.

As food insecurity rises across the US, a coalition of major brands is launching a campaign to combat childhood hunger, but experts say systemic issues require deeper solutions.

Little Caesars Canada teams up with Make-A-Wish, promising donations with every pizza. But a closer look reveals questions about the charity's financial health and impact. Is this a feel-good campaign or a truly effective partnership?

As economic pressures mount, Western Financial Group's first national toy drive exemplifies evolving CSR, fostering resilience and brand loyalty.

Habit Burger's 'Good Habits Day' reveals a strategic shift in fast-casual: blending purpose with profit. Unpack how CSR builds brand loyalty and competitive edge.