Athlete-Driven Innovation: Tatis Jr. Partners with Bruce Bolt to Redefine Baseball Gear

AUSTIN, TX – November 17, 2025 – A growing trend of athlete-driven product development is taking shape in the sports equipment world, and Bruce Bolt, LLC, an Austin-based sports performance brand, is at the forefront. The company has launched a co-designed signature series of batting gloves and protective gear with MLB superstar Fernando Tatis Jr., signaling a shift towards increased athlete involvement in shaping the gear they use.

Beyond Endorsements: The Rise of Athlete Co-Creation

For decades, athlete endorsements largely consisted of lending a face and name to existing products. Now, athletes are increasingly demanding – and getting – a seat at the design table. This shift is driven by a desire for gear that truly meets their specific needs and performance expectations. “Athletes are no longer satisfied with simply being a spokesperson,” one industry insider shared anonymously. “They want to be a part of the creation process, ensuring the product aligns with their game.”

Bruce Bolt, founded in 2017 by Bear Mayer, has built its reputation on handcrafted quality and premium materials. The company focuses on baseball, softball, and golf equipment, prioritizing durability and performance. This commitment to craftsmanship aligns perfectly with the desire for athlete-driven innovation. “We’ve always believed in creating gear that helps players perform at their best,” says a company representative. “Partnering with Fernando allows us to take that commitment to the next level.” The company’s revenue has seen significant growth in recent years, with an estimated $18.8 million in online sales in 2024, showcasing a strong market position within the premium sporting goods segment.

Tatis Jr.: Building a Brand Beyond the Diamond

Fernando Tatis Jr. is no stranger to endorsements. Prior to this collaboration, he’s partnered with major brands like Gatorade, Adidas, and Corona. However, the Bruce Bolt collaboration marks his first foray into co-designing a product line. This represents a strategic move for Tatis Jr., allowing him to exert creative control and connect with fans on a deeper level. “He’s building a brand that goes beyond his athletic achievements,” explains a marketing analyst. “This collaboration allows him to showcase his personal style and commitment to quality.”

Although a past suspension led to the dissolution of some endorsement deals, Tatis Jr. has demonstrated resilience and regained marketability, securing new partnerships and demonstrating renewed brand confidence. This latest venture with Bruce Bolt further solidifies his commitment to building a lasting brand. The company is hoping that Tatis Jr.’s presence in the gear during games will provide valuable real-world testing and demonstrate the product’s performance to a wider audience.

Craftsmanship Meets Athlete Insight

The signature series features batting gloves (short and long cuff, priced $75-$105) and protective gear ($70-$90) – leg guards, sliding mitts, and elbow guards. Bruce Bolt emphasizes the use of high-quality materials, notably 0.9mm Cabretta leather, known for its softness, durability, and superior grip. The gloves are handcrafted, reflecting a commitment to precision and attention to detail. The company states that it “studies the human hand” to refine the fit of its gloves, emphasizing anatomical design and comfort.

While specific details about the extent of Tatis Jr.’s involvement in the design process remain largely undisclosed, sources suggest that he provided feedback on key features, materials, and overall aesthetics. The resulting products aim to blend the company's dedication to craftsmanship with the athlete's insights into performance needs. “It’s not just about slapping a name on a product,” explains an industry expert. “It’s about creating something that truly enhances the athlete’s game.”

Bruce Bolt’s success relies on its appeal to serious athletes willing to invest in premium gear. The collaboration with Tatis Jr. expands its reach to a broader audience, leveraging his popularity and marketability. The company anticipates strong demand for the signature series, particularly during the holiday season. The launch also includes early access for members of “BOLT Nation Pro,” a loyalty program designed to foster a dedicated customer base.

The new line is available for purchase starting today for BOLT Nation Pro members, and will become widely available November 19th. The company has indicated that additional promotions are planned for Black Friday and throughout December.