Beyond the Sparkle: Small Business Grows Sustainability Through Imaginative Play

Winter Garden, FL – November 13, 2025 – In a market saturated with mass-produced toys and fleeting trends, one Florida-based company is quietly cultivating a different kind of growth – one rooted in sustainability, imaginative play, and a commitment to reforestation. Tree Poetry, a Winter Garden-based creator of eco-friendly outdoor décor, is gaining traction with its enchanting fairy doors, tapping into a renewed consumer demand for products that are both delightful and responsible.

Founded in 2021, Tree Poetry emerged from a simple desire – to create products that sparked children’s imaginations and encouraged them to reconnect with nature. Founder Marcela Ocampo, a mother herself, envisioned a line of whimsical décor that moved away from screens and fostered a love for the outdoors. “The idea was to offer something that wasn’t just a fleeting fad, but something that could inspire a deeper connection with the natural world,” one source close to the company stated.

While the concept of fairy gardens has ebbed and flowed in popularity over the years, Tree Poetry is demonstrating a new approach. Rather than relying solely on the “trend” aspect, the company is emphasizing long-term engagement, quality craftsmanship, and a commitment to environmental stewardship. Their flagship product, the Enchanted Fairy Door Kit, is designed to be a year-round source of wonder, encouraging children to create their own miniature worlds and engage in imaginative play.

Beyond Whimsy: A Commitment to Reforestation

What sets Tree Poetry apart, however, is its tangible commitment to environmental responsibility. The company has partnered with One Tree Planted, a non-profit organization dedicated to global reforestation. For every Enchanted Fairy Door Kit sold, Tree Poetry contributes to the planting of a tree, effectively turning a whimsical purchase into a tangible contribution to a healthier planet.

“Consumers are increasingly discerning and actively seeking out brands that align with their values,” explains a retail analyst specializing in sustainable products. “Tree Poetry is successfully bridging the gap between aspiration and action, offering a product that’s not only aesthetically pleasing but also makes a positive impact on the environment.”

One Tree Planted, recognized for its transparency and effectiveness, plants trees in areas that need them most. The organization’s robust vetting process and commitment to community-based projects ensure that reforestation efforts are sustainable and have a lasting impact. With a four-star Charity Navigator rating and over 135.5 million trees planted to date, One Tree Planted’s partnership with Tree Poetry provides credibility and assurance to consumers.

A Growing Market for Sustainable Play

The market for sustainable toys and décor is experiencing robust growth, fueled by increasing consumer awareness and a shift towards conscious consumption. The global toys market is projected to reach $196.3 billion by 2033, while the garden décor market is expected to reach $11.3 billion by 2035. Within these broader markets, demand for eco-friendly and ethically sourced products is particularly strong.

“We're seeing a clear trend towards consumers prioritizing quality over quantity and seeking out products that are made to last,” states a market researcher specializing in children’s products. “Parents are increasingly willing to invest in products that are not only fun and engaging but also align with their values.”

This trend is particularly evident in the fairy garden niche, which has evolved beyond a fleeting fad to become a dedicated hobby with a strong online presence. Social media platforms like TikTok and Instagram are filled with images of whimsical fairy gardens, inspiring creativity and fostering a sense of community. The hashtag #fairygarden has over 482,000 posts, demonstrating the enduring appeal of this enchanting hobby.

Navigating the Competitive Landscape

While the fairy garden market is competitive, Tree Poetry is positioning itself for success by emphasizing quality, sustainability, and a commitment to customer engagement. The company’s products are designed to be durable and long-lasting, differentiating them from mass-produced alternatives. Furthermore, Tree Poetry’s partnership with One Tree Planted provides a unique selling point, appealing to environmentally conscious consumers.

“The key to success in this market is to offer something that’s truly special and meaningful,” explains a retail consultant. “Tree Poetry is doing a great job of combining whimsy with purpose, creating a product that’s both delightful and responsible.”

Looking Ahead

Tree Poetry’s success demonstrates the growing demand for sustainable and purpose-driven products. As consumers become increasingly aware of the environmental and social impact of their purchases, companies that prioritize sustainability will be well-positioned to thrive. “The company’s commitment to reforestation is a powerful message that resonates with consumers,” notes a sustainability expert. “It’s a clear demonstration that businesses can be a force for good.”

The company is currently focused on expanding its product line and reaching new markets. While initially a direct-to-consumer brand, Tree Poetry is exploring partnerships with retailers who share its values. The long-term vision is to build a brand that inspires creativity, fosters a love for nature, and makes a positive impact on the planet – one fairy door, and one tree, at a time.

“It’s about more than just selling a product,” one source close to the company shared. “It’s about creating a movement that celebrates imagination, sustainability, and the power of giving back.”