Future Forward: Innovation, Tech & The New Economy

As consumers crave natural ingredients & global disruptions loom, True Salt is investing in Baja California to boost production, secure its supply chain, & champion sustainable practices.

European nutraceutical firm Synevit expands into the US with a focus on bioavailability and doctor-formulated vitamins. Can this small brand challenge industry giants?

As demand for natural wellness soars, Indian brand Menoveda LifeSciences enters the U.S. market, offering an Ayurvedic approach to menopause, and challenging conventional treatments.

DOJO's Halloween pop-up at Outernet London wasn't just a product launch; it was a bold experiment in experiential marketing. Is this the future of brand building in a crowded market?

A surprising alliance between an air conditioning brand and a popular drink chain is capturing the Malaysian youth market. We explore the strategy behind this innovative partnership and its implications for the future of marketing.

Macmillan’s acquisition of Sounds True signals a growing trend: publishing giants are betting big on the booming wellness market – and the power of digital learning.

The Old G isn’t just winning awards; it's challenging decades-old norms in the premium spirits world. A look at how craft, culture, and a daring vision are redefining success.

A new fragrance house is claiming to move beyond mere aroma, engineering scents designed to influence mood, memory, & even identity. Is this the future of fragrance—or a whiff of pseudoscience?

The emerging scent house is betting on immersive retail experiences and a unique brand philosophy to carve out a niche in a crowded market. A new partnership with Selfridges marks a pivotal moment.

Automotive fluid giant PFX Group is consolidating brands and shifting gears toward electric vehicle thermal management and appealing to a new wave of hands-on car owners. Can they navigate a rapidly changing industry?

Europe's largest companies saw revenue climb in the latest fiscal year, but a dip in profits reveals a growing struggle with inflation, supply chains, and regulatory pressures. Progress on gender equality remains slow.

Premium Guard Inc. is reshaping the automotive aftermarket with data-driven diagnostics, a robust private label business, and a commitment to cleaner in-cabin air. Can this innovative approach redefine vehicle maintenance?

A female-founded startup is challenging established wellness brands with a science-backed gut health solution. GLO Inner Wellness’s CEW Beauty Award nomination signals a shift in the industry.

From high-end spas to celebrity endorsements, the wellness industry is undergoing a radical shift. We explore how brands like Cymbiotika & Fontainebleau are tapping into a new era of holistic health.

Lycored's new VAS technology isn't just another ingredient delivery system. It’s a platform for simplification, stability, and unlocking the full potential of key nutraceuticals like lycopene. We delve into the innovation and its market implications.

Swiss firm Lumendi secures CE Mark for its DiLumen platform, poised to disrupt European endoscopy with minimally invasive procedures & navigate new regulatory hurdles.

JiMMYBAR! launches the first creatine-infused protein bar, tapping into growing research on cognitive benefits and broader health applications beyond traditional fitness.

A Washington state plumbing company received a comprehensive brand makeover thanks to a unique industry partnership. The initiative signals a growing trend of agencies investing in local economies and empowering small businesses.