Culture Forward: Decoding Consumer Trends & Brand Impact
Where culture meets commerce: analyzing the brands shaping our lives.
About This Column
Michael Bennett’s ‘Culture Forward’ dives deep into the evolving intersection of consumer behavior, brand strategy, and cultural moments. Each week, Bennett unpacks the ‘why’ behind the latest trends in retail, fashion, beauty, and experiential marketing – going beyond surface-level reporting to illuminate the broader societal shifts driving consumer choices. The column examines how brands are responding to – and sometimes shaping – these changes, with a particular focus on Gen Z and Millennial audiences. ‘Culture Forward’ isn't just about what people are buying, but why – offering readers a unique perspective on the forces that are redefining modern culture and impacting brand success. Bennett’s analysis provides actionable insights for industry professionals seeking to understand and navigate the ever-changing consumer landscape.
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