Culture Forward: Decoding Consumer Trends & Brand Impact

Where culture meets commerce: analyzing the brands shaping our lives.

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Editor
Michael Bennett
119 Total Articles
5 This Week
11.9 Avg per Week

About This Column

Michael Bennett’s ‘Culture Forward’ dives deep into the evolving intersection of consumer behavior, brand strategy, and cultural moments. Each week, Bennett unpacks the ‘why’ behind the latest trends in retail, fashion, beauty, and experiential marketing – going beyond surface-level reporting to illuminate the broader societal shifts driving consumer choices. The column examines how brands are responding to – and sometimes shaping – these changes, with a particular focus on Gen Z and Millennial audiences. ‘Culture Forward’ isn't just about what people are buying, but why – offering readers a unique perspective on the forces that are redefining modern culture and impacting brand success. Bennett’s analysis provides actionable insights for industry professionals seeking to understand and navigate the ever-changing consumer landscape.

Recent Articles

POWERCHINA's Green Blueprint in Serbia: Building Bridges or Influence?

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POWERCHINA's Green Blueprint in Serbia: Building Bridges or Influence?

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FeatherSnap: AI Birdwatching Tech Flies into CES Amidst High Hopes

VideoAmp Taps Tech Chief Fagan as CEO to Lead AI-Driven Future

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VideoAmp Taps Tech Chief Fagan as CEO to Lead AI-Driven Future

Jack Daniel’s 14 Year Crowned 2025 Whiskey of the Year by Top Podcast

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Jack Daniel’s 14 Year Crowned 2025 Whiskey of the Year by Top Podcast

Solidion's Nuclear Pivot: Can Battery Tech Solve Reactor Corrosion?

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Solidion's Nuclear Pivot: Can Battery Tech Solve Reactor Corrosion?

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US Students to Learn Danish Sustainability Secrets in New Internship

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A Bubbly Alliance: Two Omaha Eateries Craft a New Prosecco

Ryan Named a Top 2025 New Orleans Employer, Highlighting Culture

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Ryan Named a Top 2025 New Orleans Employer, Highlighting Culture

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The Five-Star Home: Branded Residences Redefine Asian Luxury

Canterbury Park’s Dividend: A Steady Bet on a Real Estate Revolution

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Canterbury Park’s Dividend: A Steady Bet on a Real Estate Revolution

Hedge Fund Signal: Is Pharma’s Next Big Deal Hiding in Plain Sight?

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Bob Rae’s New Chapter: Why Legacy Leadership is Culture’s New Asset

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Bob Rae’s New Chapter: Why Legacy Leadership is Culture’s New Asset

The Business of Comfort: How Bedsure Heats Up Holiday Sales

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Flight Reimagined: How 3D Printing Quietly Overhauled Modern Aviation

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Flight Reimagined: How 3D Printing Quietly Overhauled Modern Aviation

Ally's $2B Buyback: A Digital Bank's Bold Statement of Maturity

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Ally's $2B Buyback: A Digital Bank's Bold Statement of Maturity

Great American's Holiday Gambit: A New Christmas Movie Blueprint?

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Recovery for the Masses: How Your Living Room Became the New Clinic

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Recovery for the Masses: How Your Living Room Became the New Clinic
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