Tom Lee's 'Granny Shots' ETF Arrives in Europe After US Success

📊 Key Data
  • $4.3 billion in assets under management (AUM) for the U.S. version of GRNY since its 2024 launch
  • 30% year-to-date performance by October 2025, outperforming the S&P 500 by 1,200 basis points
  • €85.6 billion in assets in the European active ETF market, with €22.7 billion in net new flows in 2025
🎯 Expert Consensus

Experts view the launch of Fundstrat's 'Granny Shots' ETF in Europe as a strategic move to capitalize on the continent's growing demand for thematic and actively managed ETFs, with its unique, transparent methodology offering a distinct alternative in a competitive market.

3 days ago
Tom Lee's 'Granny Shots' ETF Arrives in Europe After US Success

Tom Lee's 'Granny Shots' ETF Arrives in Europe After Explosive US Growth

LONDON, England – May 22, 2026 – Fundstrat Capital, the investment firm led by prominent market strategist Thomas “Tom” Lee, has officially brought its flagship investment strategy to European shores. The firm today launched the Fundstrat Granny Shots US Large Cap UCITS ETF, which begins trading under the ticker GRNY on the London Stock Exchange, Borsa Italiana, and Deutsche Börse Xetra.

The European debut, facilitated in partnership with leading white-label platform HANetf, gives investors across the continent access to the same actively managed thematic strategy that powered one of the most successful ETF launches in U.S. history. The original U.S.-listed fund, which trades on the NYSE Arca, has seen meteoric growth, accumulating over $4.3 billion in assets under management (AUM) since its inception in November 2024.

“Our flagship Granny Shots US Large Cap ETF offers investors the opportunity to own the companies most strongly linked with the 7 key themes driving S&P 500 earnings and price appreciation,” said Thomas “Tom” Lee, Chief Investment Officer at Fundstrat Capital. “Our commitment is to extend the same evidence-based Granny Shots strategy to European investors.”

A Proven Strategy Crosses the Atlantic

The buzz surrounding the European launch is directly linked to the remarkable track record of its American counterpart. The U.S. version of GRNY became a phenomenon among investors, crossing the $3 billion AUM mark in less than a year. By October 2025, the fund had delivered a year-to-date performance of over 30%, significantly outperforming the S&P 500 benchmark by more than 1,200 basis points.

The strategy's name, 'Granny Shots,' refers to its straightforward, high-probability approach, akin to the underhand basketball shot. It is a research-driven, thematic methodology that blends a top-down macroeconomic view with a bottom-up quantitative screening process. To be included in the concentrated portfolio of 20-50 stocks, a company must demonstrate strong alignment with at least two of Fundstrat’s seven identified investment themes.

These themes are a mix of long-term structural shifts and shorter-term cyclical trends. They include long-term drivers like the economic impact of millennials, global labor supply dynamics, and cybersecurity, alongside shorter-term factors such as market seasonality and manufacturing recovery cycles. The result is a unique, equal-weighted portfolio that currently features significant positions in industrials and financials, with a relative underweight to the technology sector compared to traditional large-cap growth benchmarks.

Tapping into Europe's Thematic and Active ETF Boom

Fundstrat's expansion into Europe appears strategically timed to capitalize on a seismic shift in the continent's investment landscape. The European ETF market, with assets swelling to over $3.2 trillion by the end of 2025, is forecast to reach $6 trillion by 2030. Within this rapid expansion, thematic and actively managed ETFs have emerged as the primary growth engines.

The European active ETF market, in particular, has nearly tripled in size over the past two years, with assets surging to €85.6 billion. In 2025 alone, this segment attracted €22.7 billion in net new flows. This growing appetite for strategies that go beyond simple index tracking creates a fertile environment for a high-conviction, actively managed product like GRNY.

Industry surveys confirm this trend, with a vast majority of European ETF executives identifying thematic funds as the most significant area for future growth. This is driven by investor demand for targeted exposure to megatrends like clean energy, artificial intelligence, and demographic shifts—the very cornerstones of the Granny Shots strategy.

Navigating a Crowded Field with a Unique Playbook

While the European market is receptive, it is also highly competitive. Fundstrat will be going head-to-head with global asset management giants like BlackRock's iShares and JPMorgan Asset Management, the latter of which holds a commanding 47% market share in the European active ETF space. To succeed, GRNY must effectively differentiate itself.

Its primary advantage is its unique, transparent, and performance-driven methodology. Unlike many competitors, the Granny Shots strategy is not a 'black box.' Tom Lee and his team are known for their public-facing research and frequent commentary, giving investors clear insight into their decision-making process. The strategy's focus on a concentrated, equal-weighted portfolio of companies benefiting from multiple macro themes offers a distinct alternative to the market-cap-weighted indices that dominate the industry.

This move was also driven by direct demand. “This is something our clients have asked us for,” noted John Bai, Co-Founder and Managing Partner at Fundstrat, highlighting the existing global interest built through the firm's widely followed research.

The operational complexity of this cross-border launch is handled by HANetf, Europe's largest provider of white-label UCITS ETFs. This partnership model has become a critical pathway for U.S. asset managers to enter the highly regulated European market. HANetf provides the necessary UCITS framework—a harmonized regulatory standard across the EU—and the operational infrastructure, allowing Fundstrat to focus on its core competency of investment management.

The launch of the GRNY UCITS ETF is more than just a new product listing; it represents a significant test case. The industry will be watching closely to see if a high-profile, actively managed thematic strategy from the US can replicate its stateside success and capture a meaningful share of Europe’s increasingly sophisticated and competitive ETF landscape.

Sector: Fintech
Theme: Finance & Investment Data-Driven Decision Making
Event: Corporate Finance Funding & Investment
Product: ETFs
Metric: Financial Performance Valuation & Market

📝 This article is still being updated

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