TeaPot's New Rosin-Infused Tea Aims to Redefine Evening Relaxation

TORONTO, ON – January 20, 2026 – TeaPot, the cannabis-infused beverage brand from The Boston Beer Company’s Canadian subsidiary, today announced a significant expansion of its premium lineup with the launch of TeaPot Blueberry Chamomile. The new non-carbonated iced tea is specifically crafted for evening consumption, featuring 10mg of THC derived from a solventless rosin extract, signaling a deeper push into the sophisticated, wellness-oriented segment of the Canadian cannabis market.

This new offering from the award-winning brand combines real chamomile tea with natural blueberry flavor, creating a caffeine-free, low-sugar beverage designed to help consumers unwind. The launch represents a calculated next step for a major player in the traditional beverage alcohol industry, as it continues to explore and innovate within the burgeoning world of cannabis-infused products.

The Art of the Solventless Sip

At the heart of TeaPot's new Blueberry Chamomile tea is its choice of cannabis extract: rosin. Unlike more common extracts like THC distillate, which often strip the cannabis plant of its aromatic compounds (terpenes) and other cannabinoids, rosin is produced using only heat and pressure. This solventless method is prized by cannabis connoisseurs for its ability to preserve the plant's full spectrum of natural compounds.

The result is a product that promises a more nuanced and holistic experience, often referred to as the "entourage effect," where the various plant compounds work in synergy. This commitment to a full-spectrum infusion marks a deliberate move toward premiumization in a market that is rapidly maturing beyond basic formulations. Consumers are increasingly seeking products that offer not just potency, but also purity, authentic flavor, and a more complex effect profile, a demand that solventless products are uniquely positioned to meet.

“TeaPot Rosin-Infused Blueberry Chamomile is a full-spectrum iced tea that’s low in sugar and naturally caffeine-free,” said Paul Weaver, Boston Beer’s head of cannabis. “It’s crafted for those looking to unwind into the evening.”

The product's specifications—35 calories and 7 grams of sugar per serving—also align with a growing consumer preference for healthier, low-calorie alternatives to both sugary soft drinks and alcoholic beverages. By focusing on natural ingredients and a clean extraction process, TeaPot is targeting a discerning consumer who is as conscious about what they put into their body as they are about the experience they seek.

A Calculated Pour into the Cannabis Market

The launch is more than just a new flavor; it's a clear indicator of The Boston Beer Company's broader “beyond beer” strategy. The iconic brewer, known for household names like Samuel Adams and Truly Hard Seltzer, established its Canadian cannabis-focused subsidiary, BBCCC, Inc., in 2021 as a dedicated research and innovation hub. Canada's federally legal framework provides an ideal testing ground for the company to develop, refine, and market cannabis beverages before potential federal legalization in the United States.

This long-term vision positions the company to be a first-mover if and when the US market opens up. TeaPot's evolution, from its initial 5mg THC offerings to this new 10mg rosin-infused product, demonstrates a phased approach to building brand equity and understanding consumer behavior. Furthermore, Boston Beer has already deepened its investment in the premium cannabis space with the 2024 launch of Emerald Hour, a line of non-alcoholic cannabis cocktails also utilizing high-end rosin extracts. This dual-brand presence underscores a serious commitment to capturing multiple segments of the cannabis beverage category.

By leveraging its extensive experience in beverage formulation, branding, and distribution, Boston Beer is applying the same craftsmanship that built its alcohol empire to this new frontier. The strategy appears focused on creating socially acceptable, sessionable cannabis products that can serve as a direct alternative to an alcoholic drink, offering a social buzz without the subsequent hangover.

Navigating a Changing Beverage Landscape

TeaPot enters a Canadian cannabis beverage market that is not just growing, but fundamentally evolving. While still representing a small slice of total cannabis sales—around 2.1%—the beverage category has seen its market share increase by nearly 40% since early 2021. This growth is fueled by an influx of new brands and increasing consumer curiosity for discrete and approachable consumption methods.

A critical catalyst for this market maturation was a regulatory change in late 2022. Health Canada dramatically increased the public possession limit for cannabis beverages, raising the equivalent of five 355ml cans to approximately 48. This revision dismantled a significant barrier to purchase, allowing consumers to buy beverages in more convenient, multi-unit formats, thereby making the category more competitive with traditional alcoholic beverages.

While TeaPot benefits from the backing of a major beverage corporation, it is not alone in the premium rosin space. A growing number of craft-oriented brands, such as Slurmmm, Dabble Cannabis Co., and Smyle Brands, have already introduced rosin-infused drinks, cultivating a niche market of consumers willing to pay a premium for solventless purity and a full-spectrum experience. TeaPot's entry validates this trend and will likely accelerate its mainstream adoption, bringing heightened competition and innovation to the top shelf of the cannabis cooler.

The New Nightcap: Cannabis, Wellness, and Winding Down

The introduction of a product like Blueberry Chamomile tea is perfectly timed with a broader cultural shift towards mindful consumption and wellness. An increasing number of consumers, particularly younger demographics, are actively reducing their alcohol intake and seeking alternative methods for relaxation and social lubrication. Cannabis-infused beverages are emerging as a popular choice in this "sober curious" movement.

Products designed for specific use-cases—such as socializing, energy, or, in this case, evening relaxation—represent the next stage of market sophistication. By combining the calming properties of chamomile with the effects of a full-spectrum cannabis extract, TeaPot is offering a functional beverage that serves a clear purpose: to be a modern nightcap. This move transitions cannabis from a purely recreational product to a curated lifestyle tool, integrated thoughtfully into a daily routine.

As the lines between wellness, recreation, and social beverages continue to blur, brands that can deliver a consistent, high-quality, and purpose-driven experience are poised to lead the market. TeaPot's latest creation is a testament to this evolving landscape, offering a quiet and flavorful invitation to unwind in a new way.