Lemme's Creatine Gummy Aims to Redefine Women's Strength Supplements

NEW YORK, NY – January 09, 2026 – Kourtney Kardashian Barker’s wellness brand, Lemme, is stepping into the competitive performance nutrition arena with the launch of its Lemme Creatine Body Toning Gummies. The new product marks a strategic expansion for the company, aiming to reposition creatine—a supplement long associated with male bodybuilders—as a foundational element of mainstream women's health and fitness.

Set to launch exclusively on the brand's website on January 13, the gummies deliver 5 grams of micronized creatine monohydrate per serving. The formulation is designed to support lean muscle tone, enhance strength, accelerate recovery, and boost cognitive health, addressing what the company identifies as a significant nutritional gap for women.

Beyond the Weight Room: The Science of Creatine for Women

While creatine is one of the most extensively studied supplements for athletic performance, its marketing has historically been male-centric. However, a growing body of scientific evidence highlights its unique and significant benefits for female physiology, extending far beyond muscle development.

Creatine plays a crucial role in the body's energy production system, particularly for high-intensity activities. Research indicates that women naturally store less creatine than men and often have lower dietary intake, which can impact physical performance and even mental clarity. Lemme's formulation directly targets this gap with a 5-gram daily dose, a level widely supported by research for efficacy and safety in women.

"Creatine is a foundational nutrient for energy production, muscle performance, and cognitive health, yet it's frequently missing from women's wellness routines," stated Dr. Valenton, Lemme's Chief Medical Officer, in the official announcement. "Targeted creatine support can play an important role in how women feel, move, and recover day to day."

Indeed, studies suggest creatine supplementation in women can improve strength, power, and lean body mass when combined with resistance training. The benefits also touch on cognitive function, with research pointing to improved memory and mental processing speed. Some early studies even suggest a link between higher creatine levels and improved mood, potentially helping to buffer the effects of hormonal shifts throughout the menstrual cycle. To enhance the formula's effectiveness, Lemme has included AstraGin®, a patented plant-based compound clinically studied to increase the absorption of nutrients like amino acids and creatine in the gut.

The Kardashian Effect on Wellness Trends

Lemme’s entry into the creatine market is amplified by the immense influence of its founder, Kourtney Kardashian Barker. For over a decade, she has cultivated a personal brand centered on wellness, clean living, and holistic health, notably through her lifestyle platform, Poosh. This long-established association lends a layer of authenticity to Lemme that many celebrity-endorsed brands struggle to achieve.

This launch is a prime example of the "Kardashian effect" in action, leveraging a massive social media platform to destigmatize a product and introduce it to a new demographic. By framing creatine as an integral part of her own long-term wellness routine, Kardashian Barker makes it feel accessible and aspirational.

"Creatine has been part of my own wellness routine for years, and I've always felt it deserved a place in women's health," Kardashian Barker said. "I'm so excited that Lemme Creatine makes this powerful, well-studied nutrient easier for women to use consistently, in a way that feels simple, thoughtful, and true to how we live."

The brand’s strategy combines this authentic founder story with a savvy, social-first marketing approach that relies on relatable content and viral user-generated reviews, effectively transforming a performance supplement into a lifestyle product.

Tapping into a Booming Market

The launch is strategically timed to capitalize on the explosive growth in the women's performance nutrition market. As female participation in fitness and sports continues to rise, so does the demand for supplements tailored to their specific needs. Projections show the global female sports nutritional supplements market growing at a compound annual growth rate (CAGR) of over 5.5%, with the broader creatine market itself expanding rapidly as its consumer base diversifies beyond elite male athletes.

Lemme is positioning itself to meet this demand head-on. "There has been overwhelming demand for strength and recovery solutions that actually meet the needs of women," noted Simon Huck, a Partner at Lemme. "Creatine is backed by decades of research, yet the category has not been designed with women in mind. Lemme Creatine reflects our commitment to advancing women's wellness by turning proven science into products that are approachable, enjoyable and effective."

By offering a solution that is both science-backed and easy to integrate into a daily routine, the brand is tapping into a clear market opportunity and challenging legacy brands to rethink their approach to the female consumer.

The Gummy Revolution and a Stamp of Approval

Lemme's decision to launch creatine in a gummy format is another key element of its strategy. The global market for gummy supplements is projected to expand at a CAGR of over 10% in the coming decade, fueled by consumer demand for convenient, palatable alternatives to pills and powders. This format lowers the barrier to entry for consumers who may be new to performance supplements or experience "pill fatigue."

Beyond its appealing format, Lemme has secured a critical mark of quality: the NSF Certified for Sport® certification. This rigorous, independent verification is a gold standard in the supplement industry. It ensures that the product contains what the label claims, is free from unsafe levels of contaminants like heavy metals, and has been tested for more than 290 substances banned by major athletic organizations. For consumers navigating a crowded and often unregulated market, this certification provides a powerful assurance of safety, purity, and quality.

This third-party validation elevates the product from a simple celebrity-backed wellness item to a trusted performance tool, suitable for casual gym-goers and competitive athletes alike. As Lemme brings its creatine gummies to market, it does so at a unique intersection of celebrity culture, scientific validation, and consumer trends, potentially setting a new precedent for how performance supplements are developed and marketed for women.