Haircare Gets a Celebrity-Science Overhaul as TYPEBEA Launches in Canada

TORONTO, ON – March 26, 2026 – The Canadian beauty landscape has a new, formidable player. TYPEBEA, the performance-driven haircare brand co-founded by global artist Rita Ora and seasoned beauty entrepreneur Anna Lahey, has officially landed in Canada. As of March 27, the brand’s full range of scalp-focused and repair-oriented products will be available exclusively in Sephora stores nationwide and online, marking a significant entry into the country's competitive premium haircare market.

Launched in Australia just two years ago in April 2024, TYPEBEA has charted a meteoric rise, expanding into 20 countries and winning accolades from major publications like Vogue and Marie Claire. The brand’s arrival in Canada, facilitated by the powerhouse retailer Sephora, signals a deliberate strategy to capture a consumer base increasingly educated on ingredient science and hungry for products that deliver tangible results.

The Nexus of Authenticity and Expertise

In a market saturated with celebrity-endorsed products, TYPEBEA distinguishes itself by positioning its famous co-founder not merely as a face, but as the foundational inspiration for the brand itself. Rita Ora’s involvement stems from her own well-documented struggles with hair damage and loss, a consequence of over a decade of constant colouring, heat styling, and extensions in the spotlight.

"As someone who's put their hair through years of colour, heat and styling, I know how important it is to have products you can trust," Ora stated in the official announcement. "TYPEBEA is about supporting your hair at every stage... so it looks and feels its strongest."

This narrative of personal struggle and the quest for a solution lends the brand a layer of authenticity. It’s a story complemented by the scientific and entrepreneurial prowess of co-founder Anna Lahey. As the founder of the globally successful ingestible beauty brand Vida Glow, Lahey brings a proven track record of developing science-backed, market-leading products. Her expertise ensures that TYPEBEA’s formulations are rooted in performance and clinical efficacy.

"TYPEBEA was created to deliver real results without compromising on ease or experience," said Lahey. She emphasized the brand’s mission to help consumers "reverse damage and target the scalp for fuller, thicker, stronger and healthier hair."

Beyond the Buzz: A Focus on Formulation

At the heart of TYPEBEA's appeal is its focus on high-performance ingredients and technologies that address hair health from the root. The brand is structured around three distinct product lines: Growth, Repair, and Styling, each targeting specific concerns with dedicated hero ingredients.

The Growth Range is anchored by the clinically backed active Baicapil™, a botanical blend designed to stimulate hair follicles, increase hair density, and reduce shedding. The undisputed star of this range is the G.1 Overnight Boosting Peptide, a lightweight scalp serum that has achieved viral status in international markets. Formulated for daily, non-greasy use, it promises visibly thicker and fuller hair in 12 weeks. At $75 for a 100ml bottle, which constitutes a three-month supply, the brand is also making a strong value proposition in the premium scalp care segment.

The Repair Range introduces an exclusive complex called RDS Bond Technology. This multi-pronged system aims to rebuild, defend, and add shine to damaged strands. It utilizes hydrolyzed keratin sourced from New Zealand sheep's wool—reportedly 91% homologous to human hair—to rebuild broken disulfide bonds deep within the hair shaft. This is paired with a defensive antioxidant blend of Ferulic Acid, Vitamin C, and Vitamin E to protect against environmental damage, and a nutritive fruit blend to smooth the cuticle and impart shine.

Finally, the Styling Range offers multi-tasking essentials designed to protect hair while achieving desired looks, moving away from the idea that styling must inherently cause damage.

A Strategic Entry into a Booming Market

TYPEBEA’s launch is timed perfectly to capitalize on key trends dominating the Canadian beauty industry. The premium haircare market in Canada is on an upward trajectory, with projections showing a compound annual growth rate of over 5.5%. Today’s consumers are more discerning than ever, driving a phenomenon known as the "skinification" of hair, where scalp health is treated with the same diligence as skincare.

By partnering with Sephora, TYPEBEA gains immediate, widespread access to its target demographic: consumers who are actively seeking innovative, solution-oriented products and trust the retailer’s curated selection. The brand enters a competitive arena alongside established bond-repair giants like Olaplex and luxury staples like Kérastase, as well as a vibrant ecosystem of local Canadian brands emphasizing clean and natural formulations.

However, TYPEBEA’s unique combination of a compelling founder story, social media-fueled hype, and a strong emphasis on clinical-grade ingredients gives it a distinct edge. The brand’s rapid international expansion demonstrates a successful formula that resonates globally, one that Canadian consumers are now poised to experience firsthand. With prices starting at $37 CAD, the line is positioned as an accessible luxury, inviting a broad audience to invest in the long-term health of their hair. The Canadian launch is not just another pin on the brand's world map; it's a calculated move to solidify its status as a global force in the next generation of haircare.