KellyOCG Cements Industry Leadership with AI-Driven Client Success

TROY, MI – May 21, 2026 – In an industry grappling with unprecedented complexity, KellyOCG, the outsourcing and consulting arm of Kelly, has secured the top position on HRO Today's 2026 Baker's Dozen Customer Satisfaction Ratings for Managed Service Providers (MSP). This prestigious ranking, which places the firm at No. 1 for Contingent Labor Resourcing and Management, is not just an award but a direct reflection of client experience, underscoring the company's successful pivot towards a technologically advanced, integrated talent management model.

A Verdict Delivered by Clients

The HRO Today Baker's Dozen is a unique and highly regarded benchmark in the human resources industry. Unlike many awards based on analyst opinion or market share, its rankings are determined exclusively by feedback from buyers who use these services daily. The methodology involves a rigorous online survey process, where a provider's own clients rate them on service breadth, deal size, and, most critically, quality of service. KellyOCG not only topped the overall list but also ranked No. 1 in Quality of Service, No. 2 in Breadth of Service, and No. 3 in Size of Deal, painting a comprehensive picture of market leadership.

This client-centric validation is a powerful endorsement in a market where trust and results are paramount. Elliot Clark, CEO of HRO Today, affirmed this achievement, noting KellyOCG's standing as a "dominant global player in the workforce services and total workforce solutions sector." Clark elaborated that the top ranking is "directly related to their customer service ethos, their innovative platform technology, their AI-driven analytics support for decision making, and their commitment to providing full-featured support in a variety of industries in multiple geographies."

The ranking signals that KellyOCG's strategic focus on tangible client outcomes, powered by a sophisticated operational backbone, is resonating deeply with the organizations it serves.

The Engine of Innovation: Helix and Sevayo

At the heart of KellyOCG's success is an integrated technology ecosystem anchored by its proprietary Helix and Sevayo® platforms. This is where the company's vision for the future of work takes shape, moving beyond traditional MSP functions to offer a unified workforce strategy. These platforms are not merely administrative tools but a powerful engine for strategic foresight, leveraging advanced AI and predictive analytics.

Over the past two years, the company has evolved its business to an integrated enterprise talent management model. This model helps clients dismantle fragmented operations and replace them with a cohesive approach that addresses compliance, cost, and efficiency. The technology provides a single source of truth for workforce data, offering unprecedented visibility and insights across the entire talent lifecycle—from contingent workers and services procurement to full-time employees.

A key differentiator is the use of agentic AI decision support. This represents a significant leap from simple automation, empowering systems to independently plan, make decisions, and execute complex workflows. For clients, this translates into the ability to analyze costs, timelines, skills availability, and market conditions before a hiring requisition is even created. This proactive capability, combined with features like a talent navigation system and AI-driven interview coaching, elevates both the candidate experience and the strategic value delivered to the organization.

Addressing the Modern Workforce Maze

KellyOCG's top ranking comes at a critical juncture for global businesses. Organizations are navigating a turbulent landscape characterized by persistent skills shortages, intense cost pressures, evolving compliance demands, and the transformative-yet-disruptive rise of artificial intelligence. The contingent workforce, now a strategic necessity for agility and specialized skills, is projected to exceed 40% of the total workforce by 2030, adding another layer of complexity.

In this environment, piecemeal solutions are no longer sufficient. Debra Timmerman, president of Global MSP Solutions at KellyOCG, highlighted this shift. "Clients are seeking unified, strategic solutions that cut across MSP, RPO, staffing, services procurement, and direct sourcing," she stated in the announcement. "We deliver these solutions through a seamless and interconnected talent ecosystem powered by Helix and Sevayo."

The firm's approach directly addresses the market's most pressing needs. By integrating data and processes, it helps clients move toward a "Total Talent Management" model, providing a holistic view that enables smarter workforce planning and resource allocation. This is crucial as a projected 40% skills gap threatens to become a major barrier to business transformation by 2027.

From Pioneer to Perennial Leader

This latest accolade is part of a consistent pattern of leadership for a company that has been shaping the industry for decades. KellyOCG pioneered the MSP model more than 25 years ago, and its continued dominance demonstrates a rare ability to not only anticipate market trends but also to innovate ahead of them.

This No. 1 ranking for contingent labor MSP follows a No. 1 ranking on HRO Today's 2025 Total Workforce Solutions Baker's Dozen, which recognizes providers for their integrated capabilities across both contingent and full-time hiring. Furthermore, independent analyst firm Everest Group has consistently recognized KellyOCG as a "Leader" and "Star Performer" on its PEAK Matrix® reports for both Contingent Workforce Management/MSP and Services Procurement. Industry analysis points to the company's strengthened market presence, driven by its enterprise talent management model and the continuous enhancement of its Helix platform's user experience and analytics capabilities.

By consistently earning top marks from both clients and industry analysts, KellyOCG has solidified its reputation not just as a provider of services, but as a critical strategic partner. As the world of work enters a new, technology-infused era, the company's blend of historical expertise and forward-looking innovation positions it to help organizations not just adapt to change, but to thrive within it.