InMobi's AI Ad Platform Signals Shift to 'Agentic' Commerce

SAN MATEO, CA – April 29, 2026 – Global technology firm InMobi has officially launched InMobi Ad Experiences, a new full-funnel advertising solution that signals a significant strategic pivot towards an AI-driven, outcome-focused future. The platform, which combines proprietary data with the immersive inventory of its consumer platform Glance, debuted with lifestyle brand FOSSIL as its inaugural partner, delivering impressive results that challenge traditional digital advertising models.

The beta campaign for FOSSIL's Y2K-inspired BIG TIC watch collection resulted in a 57% lift in brand recall and a 10% lift in brand awareness compared to unexposed user groups, according to measurement firm Cint. These figures not only exceeded benchmarks but also validated the platform's core premise: that deeply integrated, non-intrusive advertising can drive substantial brand impact. This launch moves beyond incremental updates, representing a concerted push into what InMobi calls an "agentic world," where AI plays a more autonomous role in consumer interactions.

The Dawn of 'Agentic Commerce'

At the heart of InMobi's new strategy is the concept of "agentic commerce." This forward-looking model envisions a digital ecosystem where AI agents act autonomously on behalf of consumers. Instead of users manually searching, comparing, and purchasing, these intelligent agents are tasked with goals—such as finding a product at the best price or in a specific style—and then execute the entire process, from research to transaction. It marks a fundamental shift from AI that merely recommends to AI that acts.

InMobi is positioning itself to build the foundational advertising and commercial infrastructure for this emerging world. "InMobi Ad Experiences represents the future of how brands and consumers will interact in an omnichannel, AI-driven world," said Kunal Nagpal, Chief Business Officer, InMobi. "By achieving targeted business results, we enable brands to progress from awareness to conversion using a single intelligent platform."

This vision reframes the role of advertising. In an agentic model, the goal is not just to capture a user's attention with a banner ad but to provide AI systems with the structured, relevant data they need to make purchasing decisions on a user's behalf. This requires a move away from interruptive formats and towards seamless, contextually relevant brand integrations that align with a consumer's expressed or predicted intent.

A New Vision for Ad Integration

The technological engine driving this new experience is Glance, InMobi's AI-powered ambient platform. With a global user base of 300 million, Glance transforms idle screens, particularly on Connected TVs (CTVs), into dynamic, personalized content surfaces. When a television is not in use for primary viewing, Glance delivers an immersive, cinematic stream of AI-generated content, from trending news and entertainment to fashion looks and sports scores.

The platform's intelligence learns from viewer engagement, tailoring subsequent content to individual interests. It is within this personalized stream that InMobi Ad Experiences are natively woven. Unlike pre-roll or mid-roll video ads that interrupt content, brand integrations like FOSSIL's appear as part of the aesthetic, matching the look and feel of the surrounding visuals. A branded watch might appear in a curated style showcase, or a product message could be integrated into a visually rich information card.

This "app-less" model of content consumption on lock screens and TV screens creates a high-visibility environment without the friction of traditional ad breaks. By combining Glance's rich, first-party consumer data with InMobi's massive advertising reach of 2.5 billion users, the platform creates a layered intelligence model. This allows for precise, outcome-driven advertising that respects the user experience while delivering on specific brand objectives, starting with awareness and recall on CTV.

FOSSIL's Strategic Play Delivers Results

For Fossil Group, the partnership was a calculated move within its broader business transformation. The company is actively working to modernize its brand, engage a new generation of consumers, and drive sustained growth. The campaign for the BIG TIC watch, a throwback to the Y2K era, was designed to build cultural momentum and re-introduce a classic design to a younger audience.

"At FOSSIL, we are focused on investing in innovation that drives measurable brand and business impact," explained Melissa Lowenkron, Chief Brand Officer at Fossil Group. "As we reintroduce BIG TIC to a new generation, partnering with a platform that could deliver both scale and relevance was critical. Our partnership with InMobi did exactly that."

The success of the multi-screen beta campaign provided tangible proof of the platform's value. The 57% lift in brand recall demonstrates that the native, cinematic format is highly effective at making a memorable impression. According to Lowenkron, the approach of "combining cinematic creative, native integration, and precision targeting" was instrumental in strengthening brand awareness and recall. These results offer a compelling case study for other established brands seeking to navigate market shifts and connect with consumers in more meaningful ways. The campaign's success validates that investing in novel, integrated ad formats can yield a significant and measurable return on investment.

Navigating a Competitive, AI-Driven Market

InMobi's launch of Ad Experiences places it in direct competition with ad-tech titans like Google, Meta, and Amazon, all of which offer their own extensive, data-rich advertising ecosystems. However, InMobi is carving out a distinct position by bundling inventory, targeting, creative, and measurement into a single, outcome-oriented product.

Its key differentiator lies in the unique synthesis of Glance's proprietary platform with InMobi's programmatic scale. As Nagpal noted, "No other independent provider combines first-party consumer data with nearly twenty years of advertising reach at this scale." This independence is a crucial selling point for brands and agencies looking for alternatives outside the walled gardens of the largest tech players. By focusing on delivering defined outcomes at each stage of the marketing funnel—from awareness on CTV to consideration and conversion on other devices—InMobi is offering a coherent, end-to-end solution.

The company's strategy directly addresses the industry-wide demand for more transparency, streamlined media buying, and demonstrable ROI. The planned expansion of Ad Experiences across mobile and web environments, with the full suite set to launch in the second quarter, will further solidify its omnichannel capabilities. This positions InMobi not just as an ad network, but as a strategic partner equipped to help brands navigate the complexities of an increasingly AI-centric and privacy-conscious digital landscape. The initial success on CTV is just the first step in a broader plan to apply this integrated, intelligent approach across all consumer touchpoints.