DigitalChalk Joins AWS Marketplace, Reshaping LMS Procurement

ASHEVILLE, NC – December 17, 2025 – DigitalChalk, a provider of cloud-based learning solutions since 2006, has announced its Learning Management System (LMS) is now available in AWS Marketplace. The move signals a significant strategic shift not only for the company but for the broader corporate training and enterprise software sectors, tapping into a powerful trend that is fundamentally altering how businesses discover, purchase, and deploy critical technology.

By listing its platform on the digital catalog operated by Amazon Web Services (AWS), DigitalChalk aims to streamline the entire procurement lifecycle for thousands of AWS customers. This integration allows organizations to use their existing AWS contracts and billing, a move designed to accelerate the adoption of training programs and enhance operational efficiency. The announcement highlights a broader industry convergence, where SaaS providers are increasingly leveraging major cloud marketplaces as a primary channel for growth and customer acquisition.

The New Era of Enterprise Software Procurement

The decision to join AWS Marketplace places DigitalChalk at the center of a seismic shift in B2B software sales. Cloud marketplaces are rapidly evolving from simple app stores into strategic procurement hubs for enterprises. Industry analysts project the cloud marketplace opportunity to reach $45 billion by 2025, driven by an enterprise demand for efficiency, governance, and speed. For businesses, the benefits are substantial. According to industry reports, procuring software through platforms like AWS Marketplace can accelerate the process by as much as 60% and reduce solution discovery time by 70%.

This acceleration is achieved by removing traditional friction points. Instead of lengthy contract negotiations and complex vendor onboarding, customers can leverage pre-negotiated terms and consolidate their software spending onto a single AWS bill. Crucially, these purchases can count towards an organization's existing AWS Enterprise Discount Program (EDP) commitments, turning a software expense into a strategic use of their cloud budget. This model enhances financial clarity and provides procurement teams with centralized oversight, helping to control costs and mitigate the risks of unmanaged software sprawl.

For SaaS vendors, the advantages are equally compelling. Gaining access to the vast AWS global customer network provides unparalleled visibility and credibility. The marketplace shortens sales cycles, with some vendors reporting deals that are four to five times larger than those secured through traditional channels. It also opens doors to co-selling opportunities with AWS sales teams, creating a powerful ecosystem for growth. By making its LMS available on this platform, DigitalChalk is not just offering a product; it is offering a new, highly efficient path to acquisition for its customers.

Accelerating Workforce Development and Compliance

The immediate impact of this streamlined procurement process is felt directly by human resources and learning and development (L&D) departments. In a business environment characterized by rapid change and persistent skills gaps, the ability to quickly deploy effective training programs is a competitive necessity. DigitalChalk's presence in AWS Marketplace means companies can move swiftly from identifying a training need to launching a full-scale learning initiative.

“Listing DigitalChalk in AWS Marketplace is an important milestone for our customers and prospects,” said Aaron Olney, Chief Revenue Officer at DigitalChalk, in the company’s official announcement. “It provides companies across all industries a trusted way to access the DigitalChalk LMS and quickly put training programs in place that build skills, maintain compliance, and support business goals.”

This speed is critical for everything from onboarding new hires to rolling out mandatory compliance training and upskilling employees with new competencies. The DigitalChalk platform is designed to support these diverse needs with a comprehensive feature set that includes robust course authoring tools, AI-powered content creation, customizable learning paths, and detailed analytics. Its recently enhanced “Chalkboard” video editor, for example, allows instructional designers to create interactive video courses with AI-generated captions and integrated media, all without needing specialized third-party software. By simplifying access to these tools, the AWS Marketplace integration empowers organizations to be more agile in developing a skilled and compliant workforce.

Navigating a Competitive Learning Technology Market

DigitalChalk enters a competitive LMS landscape, with established players like Absorb LMS, Docebo, and open-source solutions like Moodle all vying for market share. In fact, several learning platforms are already available on AWS Marketplace, indicating that this is becoming a new battleground for customer acquisition in the HR tech space. However, DigitalChalk's strategy appears to be built on a combination of product differentiation and deep-rooted cloud expertise.

Founded nearly two decades ago, the company was an early adopter and beta-tester of Amazon Web Services, giving it a long history and inherent familiarity with the ecosystem it now joins as a vendor. This long-standing relationship provides a foundation of technical credibility. Furthermore, the company differentiates itself with features aimed at providing a complete solution out-of-the-box, such as its powerful native course authoring capabilities and a widely praised commitment to providing unlimited, U.S.-based customer support for both administrators and end-users—a rarity in the industry.

By positioning itself on AWS Marketplace, DigitalChalk is making a strategic play that leverages distribution as a competitive advantage. The move is less about competing on features alone and more about winning on accessibility, ease of integration, and alignment with modern enterprise procurement strategies. For a company that has long promoted itself as “the LMS you want and the partner you deserve,” simplifying the purchasing and management process is a tangible demonstration of that partner-centric philosophy.

A Strategic Move Backed by a History of Innovation

This launch is not an isolated event but the latest chapter in DigitalChalk’s long history of cloud-focused innovation. The company, which merged with Selleration in 2020 to form Sciolytix, has consistently evolved its platform to meet modern learning needs. Recent developments underscore this commitment, including an expansion to European Union data centers, the introduction of public course catalogs, and the completion of rigorous security and compliance audits.

Achieving both SOC 2 Type 2 and ISO 27001 certifications provides a critical layer of assurance for the security-conscious enterprise customers that dominate AWS Marketplace. These validations confirm that DigitalChalk's systems and processes meet stringent international standards for data protection and security controls. By joining the marketplace, DigitalChalk is positioning itself as a trusted, enterprise-ready solution capable of supporting global organizations' complex learning and development goals. The move represents a calculated step to align its innovative learning technology with the dominant trends in cloud adoption and enterprise procurement, ensuring its continued relevance in a rapidly changing digital landscape.