Beyond Points: BrandBoost Weds Web3, AI to Reinvent Customer Loyalty

SCHWYZ, Switzerland – May 26, 2026 – In an era where consumer attention is the ultimate currency, Swiss-based tech firm The Hashgraph Group (THG) is betting that the future of brand loyalty lies not in points, but in participation. The company today launched BrandBoost, an enterprise SaaS platform designed to transform how corporations engage with their customers by replacing static loyalty cards with a dynamic ecosystem of gamified quests, tokenized rewards, and real-time interaction.

The launch comes as the traditional loyalty market faces a crisis of engagement. While research shows loyalty programs influence spending—a 2025 Deloitte study found 72% of consumers are more likely to spend with a brand because of them—the same report reveals a glaring gap: 51% of consumers actively engage with only a single program. For brands, this signals a desperate need for relevance in a crowded market, especially among younger, digitally native demographics.

The Loyalty Problem: A Market Ripe for Disruption

For decades, the loyalty model has remained largely unchanged: spend money, collect points, and eventually redeem them for a limited set of rewards. This system, however, is showing its age. Industry analysis reveals that hundreds of billions of dollars in loyalty points go unredeemed globally, becoming a liability on company books and a source of frustration for consumers who find them illiquid and restrictive.

This friction is particularly pronounced among Millennial and Gen Z consumers, who have grown up expecting seamless, interactive, and personalized digital experiences. They demand transparency, tangible value, and a sense of community—qualities often absent in legacy programs. The challenge for brands is no longer just to reward transactions, but to foster an ongoing, meaningful relationship that extends beyond the point of sale.

"Loyalty programs are no longer just about points and rewards, but about creating live engagement ecosystems where consumers interact with brands in ways that feel immediate, relevant, and personalised," said Stefan Deiss, Co-Founder and CEO of The Hashgraph Group, in a statement accompanying the launch. BrandBoost aims to be the engine for this new paradigm.

A New Tech Stack for Engagement

At its core, BrandBoost is a toolkit for brands to build interactive experiences. It enables companies to design and deploy no-code gamification campaigns, such as community-wide quests, personalized challenges, and leaderboards. Instead of passively accumulating points, customers actively earn rewards by engaging with the brand across various touchpoints—online, in-store, at live events, or even while watching TV at home.

Underpinning this is a sophisticated Web3 architecture built on the Hedera distributed ledger technology (DLT). This provides a secure and transparent foundation for all interactions. Each user is equipped with a self-custody digital wallet via THG's AssetGuard platform and a verifiable digital identity through its IDTrust system. This ensures that the rewards—which can be digital collectibles or branded loyalty tokens created in BrandBoost's integrated "token studio"—are truly owned by the consumer. These tokens can be earned, spent, traded, or redeemed through secure micro-transactions, giving them a level of utility and liquidity that traditional points lack.

"With BrandBoost, we are enabling businesses to interact and transact with consumers in real-time, while unlocking new monetisation and revenue models through loyalty gamification models," Deiss added.

Proving Presence: The Physical Trust Layer

Perhaps BrandBoost's most significant innovation is its solution to a fundamental challenge in digital engagement: proving a user was actually there. In a strategic collaboration, the platform integrates ultra-wideband (UWB) technology from Italian tech firm Truesense. UWB is a short-range wireless protocol that allows for highly accurate, centimeter-level location pinpointing.

This integration creates a "physical trust layer." For example, a sports team could use BrandBoost to reward fans who are verifiably inside the stadium during a specific moment in a game, or a media company could offer exclusive content to viewers proven to be in their living room watching a live broadcast. This "proof-of-presence" capability not only unlocks hyper-contextual rewards but also drastically reduces fraud and abuse, such as account sharing or faked participation.

"We are excited to integrate our UWB technology within THG's enterprise-grade BrandBoost platform... helping to trigger new disruptive monetisation streams related to consumer engagement, while reducing fraud and account-sharing abuse," commented Armando Caltabiano, Co-Founder and CEO of Truesense. The partners recently validated this approach in a successful proof-of-concept with a major satellite TV provider in Latin America, using a UWB-enabled USB dongle to enhance viewer engagement and content monetization.

Navigating the New Engagement Economy

BrandBoost enters a competitive field where platforms like Oracle CrowdTwist and CleverTap offer gamification, and startups like qiibee are pioneering Web3 loyalty. However, THG is betting that its unique synthesis of DLT, AI-driven insights, gamification, and UWB-verified presence will provide a comprehensive, enterprise-ready solution that others lack. The platform is part of the company's broader Hashgraph for Enterprise (H4E) product suite, complete with 24/7 support through its HashCare service.

While the promise of Web3 loyalty is immense, the industry faces hurdles, including complex user onboarding and a fragmented ecosystem. By integrating wallet and identity solutions directly and focusing on a no-code interface for brands, BrandBoost aims to abstract away the underlying complexity for both the enterprise and the end consumer.

The platform is being deployed across the Sports, Media, Entertainment, and Telco industries, where the fight for consumer attention is fiercest. For these businesses, the potential to reduce subscriber churn, open new revenue opportunities, and transform passive audiences into active communities represents a powerful evolution in the brand-consumer relationship.