AppsFlyer Adds Experian, Facteus to Tackle Ad Data Void

SAN FRANCISCO, CA – May 06, 2026 – In a significant move to arm marketers against the erosion of digital advertising signals, AppsFlyer today announced a major expansion of its Signal Hub marketplace. The company has integrated data powerhouses Experian, Facteus, and Attain, injecting a massive volume of purchase and identity intelligence into its platform. The partnership aims to provide performance marketers with a robust, privacy-compliant toolkit to build and activate precise audiences as industry-wide privacy shifts and the deprecation of third-party cookies continue to challenge campaign effectiveness.

AppsFlyer, a long-established leader in mobile attribution, is positioning its Signal Hub as a critical solution for an ecosystem in flux. The platform enables marketers to create custom audiences from real-world data and deploy them across major advertising networks like Meta, Google, and TikTok, all from a single, unified workflow.

“We built Signal Hub to go beyond addressing signal loss and give marketers the ability to create real custom audiences based on their unique business needs,” said Edik Mitelman, General Manager of the Data Collaboration Platform at AppsFlyer, in a statement. “What sets Signal Hub apart is its dedication to performance marketing. Adding Experian, Facteus, and Attain brings a powerful combination of purchase intelligence and identity data into that workflow.”

The New Privacy-First Playbook

The digital advertising landscape is undergoing a seismic shift. Regulations like GDPR and CCPA, coupled with platform-level changes by Apple and Google, have severely limited the flow of user data that once fueled campaign targeting and measurement. In response, the industry is rapidly adopting privacy-enhancing technologies (PETs), with data clean rooms (DCRs) emerging as a cornerstone of the new marketing stack.

A data clean room is a secure, neutral environment where multiple parties can collaborate on their first-party data sets for analysis without exposing sensitive, personally identifiable information (PII). By using techniques like aggregation and anonymization, DCRs generate valuable insights for audience segmentation and attribution while ensuring individual privacy and regulatory compliance. The adoption of this technology is accelerating, with industry analysts at Gartner predicting that 80% of advertisers with media budgets over $1 billion will be utilizing DCRs in the near future.

AppsFlyer’s Signal Hub is built upon this very foundation, integrating clean room and identity-resolution technology. This allows brands to leverage powerful external datasets without ever taking direct custody of raw consumer data, mitigating significant privacy risks. The platform's emphasis is on providing aggregated, actionable signals rather than individual-level records.

“Transaction intelligence should be usable for performance without putting sensitive data at risk,” commented Lorn Davis, Chief Product Officer at Facteus. “By making Facteus available through AppsFlyer, brands and agencies can apply purchase-based insights to targeting and optimization without receiving raw transactions or individual-level purchase records.”

A Trove of Transaction and Identity Intelligence

The synergy between the new partners is designed to provide a multi-dimensional view of the consumer. Each provider brings a distinct yet complementary dataset, creating a sum greater than its parts.

Facteus delivers a massive stream of transaction intelligence derived from 185 million active U.S. credit and debit cards. This dataset encompasses an average of 4.8 billion transactions over the last 90 days and a staggering $9.2 trillion in spend history over five years. This gives marketers unprecedented insight into what consumers are actually buying, where they are shopping, and how frequently they spend, with data refreshed with as little as a one-day lag.

Experian complements this transactional view by providing the crucial identity layer. By adding its deep well of credit, financial, and demographic data, Experian helps marketers understand who the consumer is. This enriches audience profiles and, critically, strengthens a brand’s ability to match its own first-party data, improving reach and connectivity across channels.

“In today’s fragmented ecosystem, collaboration and connectivity are essential,” said Colin Grieves, Managing Director of Marketing Services at Experian UK&I. “By integrating Experian’s resolution capabilities with AppsFlyer, we’re enabling UK advertisers to maximize the value of their first party data and improve performance - without compromising trust.”

Rounding out the trio is Attain, which contributes permission-based consumer purchase data sourced directly from credit and debit card transactions. Its focus on permissioned data and a mobile-first integration aligns perfectly with the industry's shift towards more transparent, consumer-consented marketing practices. “Attain directly captures how people actually spend at a granular level, across all verticals and payment methods,” noted CEO Brian Mandelbaum.

Redefining Performance in a Competitive Field

AppsFlyer is not operating in a vacuum. The race to solve the data privacy puzzle has created a crowded market. Tech giants like Google and Amazon offer their own “walled garden” clean rooms, while independent platforms like Snowflake and LiveRamp have established strong positions as neutral data collaboration hubs. Customer Data Platforms (CDPs) are also integrating clean room functionalities to offer more holistic solutions.

Against this backdrop, AppsFlyer is differentiating Signal Hub through its curated, marketplace-driven approach specifically tailored for the demands of performance marketing. Rather than a one-size-fits-all data lake, it offers a pre-vetted selection of high-quality signal providers. Its key advantage lies in its neutrality and interoperability, allowing marketers to build an audience once and activate it across a wide array of destinations—from social platforms to programmatic DSPs—all within a single, streamlined system.

This unified workflow promises to deliver significant operational efficiencies and performance gains. By combining rich audience intelligence with seamless activation, the platform aims to improve return on ad spend (ROAS), lower customer acquisition costs (CAC), and provide a more cohesive view of the customer journey across mobile, web, and Connected TV (CTV).

As marketers move away from simplistic last-click attribution models, the ability to fuse demographic, behavioral, and transactional data becomes paramount for understanding true campaign impact. By bringing these powerful new data sources into its ecosystem, AppsFlyer is making a definitive statement that the future of effective marketing lies not in circumventing privacy, but in embracing it through smarter, more sophisticated data collaboration.