Amperity Taps Adobe Vet Bridget Perry to Drive AI-Fueled Growth

SEATTLE, WA – March 03, 2026 – Amperity, a prominent AI-powered Customer Data Cloud provider, has appointed Bridget Perry as its new Chief Marketing Officer, a strategic move signaling its intent to dominate the next phase of enterprise AI adoption. Perry, a veteran marketing executive with a formidable track record at tech giants like Adobe and Microsoft, joins Amperity as businesses worldwide shift from AI experimentation to a pressing demand for measurable financial returns, a transition that hinges on the very data foundation Amperity provides.

Her appointment comes at a critical juncture for the tech industry. While a majority of organizations have begun integrating AI, a significant 'execution gap' persists. Many are discovering that their ambitious AI initiatives are being undermined by a fundamental, long-standing problem: fragmented, unreliable, and siloed customer data. Amperity is betting that Perry's experience in guiding companies through massive technological shifts is the key to positioning its platform as the essential solution to this bottleneck.

A Strategic Hire for the AI Execution Era

Bridget Perry is not a stranger to navigating market-defining transitions. During her tenure at Adobe, she was instrumental in leading enterprise marketing as the company executed its monumental shift to the cloud, helping scale its digital experiences business from $300 million to an astonishing $3 billion. More recently, as CMO at Contentful, she was credited with driving 70% year-over-year growth for two consecutive years, solidifying the company's position in the content platform space. Her experience extends to unifying global marketing efforts at Later following a merger and holding senior leadership roles at Microsoft.

This history of steering marketing organizations through periods of profound change is precisely what Amperity was seeking. “AI has moved from experimentation to execution, and enterprises are under pressure to show measurable results,” said Tony Owens, CEO of Amperity, in the company’s announcement. “Bridget has led marketing teams through real platform shifts, not incremental change. She knows what it takes to build credibility in a market and scale it globally.”

Perry's new role will place her at the helm of Amperity’s global marketing strategy, brand development, and growth initiatives. Her primary focus will be on accelerating the company's expansion into data-intensive sectors such as retail, travel, hospitality, and financial services, where the need for a unified customer view is most acute.

The Data Foundation Bottleneck

The challenge Perry and Amperity are tackling is one felt across the enterprise landscape. Industry reports highlight a growing frustration among executives who, despite heavy investment in AI, are failing to realize significant returns. A 2026 report from Deloitte noted that while AI adoption is accelerating, progress in data infrastructure and governance is lagging, with only a small fraction of companies having AI agents fully operational in production environments. Similarly, McKinsey research indicates that while nearly 80% of organizations use AI, less than 40% report any enterprise-level financial impact.

The root cause is often a broken data foundation. For years, customer information has been scattered across dozens of systems—from e-commerce platforms and mobile apps to loyalty programs and in-store point-of-sale systems. Without a reliable way to stitch this data together, AI models produce flawed insights and personalization efforts fall flat.

“AI has raised the bar for what marketing and technology teams are expected to deliver, but most enterprises are still trying to power intelligent experiences on fragmented data,” Perry stated. “You can’t build real-time decisioning on a broken foundation. Amperity has created a living system for customer data. That’s what will separate companies experimenting with AI from those driving measurable growth.” This is the core value proposition Amperity is championing: a platform that uses AI to clean, resolve, and unify messy source data into a single, trusted customer profile, providing the fuel for more advanced AI applications.

Navigating a Crowded and Evolving Market

While Amperity's mission is clear, it operates in a fiercely competitive and complex market. The Customer Data Platform (CDP) space is populated by behemoths like Salesforce, Adobe, and Tealium, as well as numerous specialized vendors. In its 2024 Magic Quadrant for Customer Data Platforms, industry analyst firm Gartner positioned Amperity as a 'Visionary,' recognizing its innovative approach and strong product vision but placing it behind established 'Leaders' in market execution.

Independent user reviews on platforms like G2 offer a more granular view. Customers consistently praise Amperity for its powerful AI-driven identity resolution, which excels at unifying disparate data sources into a cohesive single source of truth. Its analytics and segmentation tools are also lauded for enabling clearer, more actionable insights. However, some users note a steep learning curve and suggest that the platform, while best-in-class for data unification, may be less comprehensive in broader marketing activation features compared to some all-in-one competitors.

To fuel its fight in this competitive arena, Amperity is well-capitalized. The company has raised $187 million in total funding, culminating in a $100 million Series D round in July 2021 that valued it at over $1 billion. That capital was earmarked for global expansion and R&D—investments that are now being supercharged by Perry's strategic marketing leadership.

The Road Ahead: From Data-Rich to Growth-Ready

Perry's appointment is a clear signal of Amperity's ambition to move beyond its 'Visionary' status and become an undisputed market leader. The hiring of a top-tier executive from a major industry player reflects a broader trend of high-caliber talent moving to AI-first companies that are poised for significant growth. For Amperity, securing a leader of Perry's caliber lends substantial credibility to its mission and future prospects.

With a client roster of over 400 brands, including household names like Alaska Airlines, DICK'S Sporting Goods, and Wyndham Hotels & Resorts, Amperity already has a strong foothold. The challenge ahead is to scale this success globally and cement its platform as the indispensable data layer of the modern, AI-powered enterprise. Under Perry’s leadership, the company will focus on turning its technological prowess into a compelling brand narrative that resonates with C-suite executives who are no longer content with AI experiments and are now demanding tangible business impact. This appointment marks Amperity's decisive step to prove it holds the key to helping organizations finally transition from being merely data-rich to becoming truly growth-ready in the age of AI.