Acronis Ends 2025 with Validated Momentum in Cyber Protection

SCHAFFHAUSEN, Switzerland – December 29, 2025 – As 2025 draws to a close, global cyber protection leader Acronis is solidifying its market position with a string of high-profile industry accolades, significant platform advancements, and deep threat intelligence that directly counters the rise of AI-driven cyberattacks. The Swiss company, founded in Singapore, has executed a clear strategy centered on empowering Managed Service Providers (MSPs), a move that has been overwhelmingly validated by leading analyst firms and independent testing labs throughout the year.

This momentum is built on a three-pronged approach: a relentless focus on its MSP partners, a commitment to research-led product development, and a growing ecosystem of integrations that together create a formidable, unified defense platform.

A Strategy Validated by the Industry's Toughest Critics

Throughout 2025, Acronis consistently earned top marks from the cybersecurity industry's most respected voices, cementing its status as a market leader. This wave of recognition goes beyond simple praise, with analysts highlighting the core tenets of the company's strategy as key differentiators.

In the first quarter, Canalys named Acronis a ‘Champion’ in its 2025 Global Cybersecurity Leadership Matrix, specifically commending its "MSP-first approach" and the "overall ease of doing business." This distinction is significant as Canalys's methodology heavily weighs channel partner feedback, indicating that Acronis's partners are seeing tangible benefits. The company was uniquely positioned across three key Canalys reports, including Managed Backup and Disaster Recovery (BDR), underscoring the comprehensive nature of its platform.

This was followed by Frost & Sullivan, which recognized Acronis as a ‘Leader’ in its Q2 Frost Radar for Endpoint Security. The report placed the company high on both its growth and innovation indices, signaling strong market performance and a forward-thinking product roadmap. Later, in Q3, Acronis secured its position as a ‘Leader’ for the second time in the prestigious IDC MarketScape for Worldwide Cyber-Recovery. IDC’s assessment praised the firm’s natively integrated platform, where backup, recovery, and advanced threat defense coexist in a single, unified console, a critical advantage for resource-strapped IT teams.

Rounding out the year, peer-to-peer review platform G2 awarded Acronis top placement in its Winter 2025 Grid® Report for Endpoint Protection Suites, based entirely on verified user feedback. With 95% of users likely to recommend Acronis Cyber Protect Cloud, the reviews reflect high satisfaction with the platform's ability to merge powerful security features with streamlined management.

Empowering the MSP: A Shield Against Digital Chaos

The consistent praise from analysts is directly tied to Acronis's unwavering focus on Managed Service Providers. In an era where cyber threats are scaling rapidly with AI, MSPs are on the front lines, tasked with protecting countless small and medium-sized businesses (SMBs) from sophisticated adversaries. Acronis has positioned its platform as a force multiplier for these providers.

The company's core value proposition is the reduction of operational complexity. By integrating cybersecurity, data protection, and endpoint management into a single platform with a single agent, Acronis helps MSPs eliminate the need to juggle multiple, disparate security tools. This consolidation not only reduces costs and training overhead but also minimizes security gaps that can arise between different products.

In 2025, Acronis rolled out several key enhancements to bolster this strategy. The introduction of Acronis Security Posture Management for Microsoft 365 helps MSPs secure the sprawling M365 ecosystem, a common target for attackers. Similarly, the EDR Augmentation for Microsoft Defender Antivirus allows partners to layer advanced detection and response capabilities on top of existing security infrastructure.

Further simplifying service delivery, the company introduced consolidated licensing bundles for use cases like Protected Workspace and Cyber Resilience, allowing MSPs to tailor protection packages to specific customer needs without convoluted licensing. This partner-centric approach was expanded with the launch of the Acronis MSSP Program, enabling certified partners to deliver managed detection and response (MDR) services, and a new integration with Fortinet FortiGate, which provides natively integrated protection for organizations of all sizes.

From Research to Reality: A Data-Driven Defense

Underpinning Acronis's product innovation is a deep commitment to understanding the threat landscape. The Acronis Threat Research Unit (TRU) serves as the company's intelligence engine, publishing 17 original research papers in 2025 that dissected emerging malware, ransomware tactics, and active threat campaigns.

This research provides critical insights not just for the broader security community but for Acronis's own development teams. Reports on threats like the "SafePay ransomware" targeting MSPs and the evolution of the "Chaos RAT" directly inform the defensive capabilities built into the Acronis platform. The TRU's biannual Cyberthreats Reports have become essential reading, with the latest editions highlighting a 197% surge in email-based attacks and the alarming rise of AI in automating cybercrime.

The effectiveness of this research-led approach is not just theoretical; it has been repeatedly proven in rigorous, independent tests. In June, SE Labs awarded Acronis XDR its highest 'AAA' rating for EDR detections, achieving a perfect 100% Detection Accuracy and a 98% Total Accuracy rating in simulated real-world attacks. Similarly, the AV-TEST Institute gave Acronis Cyber Protect Cloud a perfect score in its Advanced Threat Protection evaluation, recognizing it as a 'Leader' for its 100% protection rate against sophisticated ransomware and data stealers. These validations demonstrate a direct line from threat intelligence to real-world, effective protection.

Navigating the Next Frontier of AI

The focus on AI is particularly timely. Throughout 2025, the cybersecurity industry has grappled with the dual nature of generative AI. On one hand, threat actors have weaponized it to launch hyper-realistic phishing campaigns, with some data suggesting a more than 1,200% increase in AI-linked phishing. AI is also being used to create polymorphic malware that evades traditional defenses and to automate large-scale attacks.

On the other hand, AI is a powerful defensive tool. Acronis has been integrating AI and machine learning into its platform for years, using it for behavioral analytics, malware detection, and backup validation. The company is now doubling down on this strategy to counter emerging GenAI-driven threats.

"Security momentum isn’t just about shipping new product features. It is truly about delivering protection that works at scale,” said Gerald Beuchelt, CISO at Acronis, in a statement. “True security momentum starts with understanding threats as they emerge and rapidly translating that insight into real-world protection. By combining deep threat research, fast-moving product innovation, and strong ecosystem partnerships, we’re helping MSPs and organizations stay ahead of adversaries rather than reacting to them.”

Looking ahead, Acronis plans to expand its use of GenAI and automation to make protection more autonomous and easier to operate. By continuing to invest in threat research, platform innovation, and partner enablement, the company is positioning itself not only as a leader in today's market but as a key player in defining the future of modern, integrated cyber protection.