Acronis Bolsters MSP Security Platform Amid Rising AI-Driven Threats
Event summary
- Acronis published 17 threat research reports in 2025, focusing on malware, ransomware, and emerging attack vectors.
- The company received recognition from Canalys, Frost & Sullivan, IDC, and G2 for its cybersecurity and cyber-recovery capabilities, particularly its MSP-first approach.
- Acronis expanded its security portfolio with new features like Security Posture Management for Microsoft 365 and an MSSP Program.
- Independent testing from SE Labs and AV-Test awarded Acronis high marks for EDR detection accuracy and ATP evaluation.
The big picture
Acronis's strategy of focusing on threat research and MSP enablement positions it to capitalize on the growing demand for cybersecurity solutions within the SMB sector, which is increasingly reliant on managed service providers. The company's recognition by industry analysts validates its approach, but the increasing sophistication of AI-powered attacks presents a significant challenge that requires continuous innovation and adaptation. The company's reliance on partnerships will be crucial for expanding its reach and delivering comprehensive security services.
What we're watching
- GenAI Impact
- The effectiveness of Acronis’s stated focus on GenAI-driven threats will be a key indicator of its ability to adapt to evolving attack surfaces, particularly as adversaries leverage generative AI for malicious purposes.
- MSSP Adoption
- The success of Acronis’s MSSP Program hinges on its ability to attract and retain managed security service providers, which will dictate the scalability of its platform and its reach within the SMB market.
- Integration Depth
- The value of Acronis’s integrations with Fortinet and Microsoft will depend on the depth of native functionality and the ease with which these solutions can be deployed and managed by MSPs.
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