Partnership

Procter & Gamble is rewriting its marketing playbook, betting on one WNBA star. Here's the story behind the numbers of this game-changing deal.

Changan’s third Kantar BrandZ award isn't just a trophy. It's proof of a strategic pivot from product exporter to a localized global power.

Microsoft is overhauling its entire partner support system. We look at why this matters and how one company's early move signals a new era for cloud service.

Fast Track's deal with Sony Music is more than a platform launch; it's a calculated blueprint for transforming into an IP powerhouse in Southeast Asia.

A new partnership aims to move AI from buzzword to blueprint, unlocking data and profits for builders. Is this the digital foundation of future real estate?

D-BOX's haptic seating is expanding into Marcus Theatres, a strategic move betting on immersive tech to lure audiences back and redefine premium cinema.

Skincare giant Clinique partners with AFC Toronto in a strategic move that's more than skin deep, aiming to reverse the decline of girls in sports while capturing a new generation of consumers.

A new Centre of Excellence in India aims to tackle the critical global shortage of retina specialists, leveraging a hybrid training model to prevent blindness.

Beyond the limited-edition cakes, the TOUS les JOURS and BTS partnership is a masterclass in cultural marketing and strategic growth for the 2026 landscape.

UnionPay's expansion into New Zealand universities offers convenience for students but also reveals a deeper strategy to capture the entire international student economy.

Ridgetech’s new leadership role in a key Chinese biomedical hub is no accident. It’s the result of turning strict drug traceability rules into a tech-driven advantage.

With the launch of EFLY, business aviation titan Sino Jet isn't just entering the air taxi race; it's exporting its gold-standard safety to build a national network.

Ant International is forging a new financial backbone for Asia, enabling banks like Hang Seng to offer seamless global payments with a single integration.

IKO Commercial is betting on hyper-local expertise, appointing three sales agencies to deepen its U.S. footprint. Is this the key to unlocking growth?

A massive new investment sees the RCMP chase fugitives and seize tons of drugs abroad. Is this the key to safer streets or a costly international entanglement?

Arrcus, UfiSpace, and GIGABYTE forge a new path for AI infrastructure, challenging proprietary dominance with an open, production-ready network for AMD's ecosystem.

Southern Company joins a White House pledge to make AI giants pay for their massive energy needs. Is this a real shield for ratepayers or a savvy political move?

A silent digital arms race is underway. As quantum computers near, a new partnership shows a practical way to protect our critical infrastructure.

A new partnership between Lilac Biosciences and Soin Neuroscience aims to end the guesswork in pain management with groundbreaking RNA biomarker research.