Partnership

Beyond the headlines of a $60B U.S.-Iraq summit, a partnership to build data centers in war-torn Nineveh reveals Iraq's true long-term ambition.

Remote control giant Home Control is pivoting hard into healthcare. Its new partnership with Indonesia's Articura aims to build a sovereign AI health ecosystem.

France's Haffner Energy is betting its future on a new model: co-owning Canadian energy hubs instead of just selling gear. Can this transatlantic deal deliver?

EDF is partnering with project management giant Technip Energies to avoid past nuclear failures. It's a high-stakes test for France's energy future.

Amtrak is spending billions on accessibility, but after decades of delays, is it enough? We look at the numbers, the technology, and the human impact.

VAST Data and AMD are expanding their partnership to solve the AI inference bottleneck, offering an open alternative to closed ecosystems with new hardware.

The new 'Pit Stops' collection is more than a fashion drop. It's a savvy play on cultural identity, limited editions, and high-margin nostalgia. Here's why.

For 30 years, Orbis International has partnered with Vietnam. The real story isn't the famous flying hospital, but a sustainable model of empowerment.

World Cup winner Fernando Llorente's tactical masterclass was the hook, but the real game is Zoomex's strategic push to win trust in the crypto arena.

Procter & Gamble is rewriting its marketing playbook, betting on one WNBA star. Here's the story behind the numbers of this game-changing deal.

Changan’s third Kantar BrandZ award isn't just a trophy. It's proof of a strategic pivot from product exporter to a localized global power.

Microsoft is overhauling its entire partner support system. We look at why this matters and how one company's early move signals a new era for cloud service.

Fast Track's deal with Sony Music is more than a platform launch; it's a calculated blueprint for transforming into an IP powerhouse in Southeast Asia.

A new partnership aims to move AI from buzzword to blueprint, unlocking data and profits for builders. Is this the digital foundation of future real estate?

D-BOX's haptic seating is expanding into Marcus Theatres, a strategic move betting on immersive tech to lure audiences back and redefine premium cinema.

Skincare giant Clinique partners with AFC Toronto in a strategic move that's more than skin deep, aiming to reverse the decline of girls in sports while capturing a new generation of consumers.

A new Centre of Excellence in India aims to tackle the critical global shortage of retina specialists, leveraging a hybrid training model to prevent blindness.

Beyond the limited-edition cakes, the TOUS les JOURS and BTS partnership is a masterclass in cultural marketing and strategic growth for the 2026 landscape.

UnionPay's expansion into New Zealand universities offers convenience for students but also reveals a deeper strategy to capture the entire international student economy.

Ridgetech’s new leadership role in a key Chinese biomedical hub is no accident. It’s the result of turning strict drug traceability rules into a tech-driven advantage.