Partnership

Coty unveils its Bridgerton fragrance line, the first from its new COTYLAB incubator. Can bottling a cultural phenomenon redefine the scent industry?

Formula E's partnership with Google Cloud integrates Gemini AI to transform race strategy, fan engagement, and its ambitious net-zero carbon goals.

Digital-first Wio Bank partners with fintech giant Pine Labs, deploying a modern platform to fast-track merchant payments and fuel the UAE's digital economy.

ASUS ROG and esports titan DRX ink a two-year deal, blending elite hardware with championship DNA to shape the future of competitive gaming and fan engagement.

A surprise A-list cast led by Benedict Cumberbatch read for charity in a sold-out show blending luxury travel with the timeless power of the written word.

Ossium Health's groundbreaking study using banked bone marrow from deceased donors could solve the critical shortage of transplant matches for patients.

Nearly 100 volunteers partnered with local non-profit Blossom Seeds, translating an American day of service into vital support for elderly heartlanders.

The media giant is taking its all-star chefs from your screen to the sea with an immersive cruise that redefines luxury food travel and fan engagement.

Insider risk leader DTEX can now issue its own CVEs, a move signaling a push for faster fixes and greater vendor accountability in cybersecurity.

London's Ellipses Pharma in-licenses a novel B7H3 antibody-drug conjugate from Innolake, aiming to outmaneuver competitors with a unique payload.

IntelliTrans integrates DAT iQ's powerful analytics into its TMS, giving shippers unprecedented real-time rate intelligence to control costs and negotiate smarter.

LPL Financial partners with Wealth.com, giving 32,000 advisors AI tools to automate complex estate planning and deliver more holistic client advice.

A new scholarship honors Sam Hairston, MLB's barrier-breaker, turning his legacy of perseverance into educational opportunities for today's students.

Wealth management giant Focus Financial Partners is equipping its advisors with Jump's AI, a move set to redefine productivity and client relationships.

Seneca Polytechnic and Microsoft are deepening their collaboration, integrating agentic AI and a new innovation lab to build Canada's next generation of tech talent.

A new partnership aims to simplify the notoriously complex 401(k) rollover process, helping millions of Americans consolidate their retirement savings.

A new partnership will deploy Gemini-powered AI agents to fix the food industry's fragmented data, automate manual tasks, and improve traceability.

As Miyu Yamashita rises on the LPGA Tour, Mazda's new partnership aims to fuel her journey and drive the automaker's global brand ambitions.

Streaming's biggest moments are now open to growth brands. A new deal opens live sports and news advertising to performance-focused marketers.

A new partnership integrates satellite weather data with AI to proactively predict power outages, prevent wildfires, and secure critical infrastructure.