Marketing Services

As premium skincare brand Allies of Skin aims for global expansion, it partners with Tinuiti to unify its marketing using a proprietary AI-powered platform.

DCI Group's hire of CNN veteran Kate Bennett is more than a revolving door move; it's a strategic acquisition of narrative control for the C-suite.

Mail the Block is reviving direct mail with a tech-driven, hyper-local strategy for contractors, turning single job sites into powerful lead-generation hubs.

CG Life's union with AI-native agency The Considered+AI signals a seismic shift in how therapies are brought to market, fusing deep science with AI speed.

As gas prices soar, Valpak's 'free gas for a year' sweepstakes seems like a simple lifeline. But it’s a calculated move to prove its relevance.

Interbrand and Clootrack's new AI platform transforms brand management from a periodic report into a live operating system, connecting every customer whisper to C-suite strategy.

As PRSA-NY unveils its 2026 Big Apple Awards shortlist, new categories in AI, fintech, and purpose reveal a profession grappling with its future.

As PPHC preps for its Q2 results, the strategic communications giant faces a key test. Can its aggressive M&A and strong growth narrative overcome market jitters?

As B2B buying committees replace lone decision-makers, Vereigen Media's new ABM service bets on human intelligence and first-party data to drive revenue.

Moving beyond branded pens, Stran & Co.'s ascent in a $27.7B industry reveals a masterclass in tech integration, client strategy, and investor value.

As AI like Google's SGE and Bing's Copilot rewrites the rules of search, businesses face a new challenge: ensuring accuracy and authority. Here's what it means.

Ansira's promotion of Karlyn Bentley isn't just a personnel move. It's a strategic play on institutional knowledge in a PE-backed bid to dominate complex markets.

A new AI-powered framework from agency Kite Hill signals a systemic shift in communications, moving value from media impressions to 'Answer Engine Optimization'.

When a company swaps suits for sand, it's more than a photo op. We decode why Elev8 New Media's coastal cleanup is a key signal of its momentum and culture.

New research provides the first empirical link between cultural relevance and financial value, giving CMOs a powerful new language to speak: company valuation.

As AI like ChatGPT and Google Overviews redefines search, the rules of online reputation are changing. A look at how firms are racing to adapt.

In a strategic move to accelerate expansion, Covo Intelligence hires industry veteran Tony Cheevers to lead growth through deep client partnerships.

Serial investor Gary Vaynerchuk takes an equity stake in agency Paul Street, signaling a seismic shift in how premium brands approach partnerships.

A new report argues static multicultural segments are obsolete. As consumers 'code-switch' identities, AI-driven cultural intelligence is becoming the key to relevance.

iQuanti appoints Jonathan Gagliano as Chief Growth Officer, a strategic move to master AI-driven marketing as LLMs dismantle traditional consumer journeys.