Data-Driven Decision Making

A new partnership aims to turn saliva into a data-rich asset, signaling a major shift in the health tech market from reactive treatment to proactive care.

A new partnership between Compusense and InsightsNow introduces BehaviorLens, a tool to measure gut reactions. We analyze how this implicit data could redefine success.

Houston-based Tekmetric is giving auto repair shops free, powerful data. It's a brilliant gift, and an even more brilliant strategic play for market control.

CPG brands waste billions on promotions that don't follow shoppers. A new platform inverts the ad model, using verified deal data to prove in-store ROI.

AXA XL's appointment of Matt Rodliff as Americas Claims Chief is more than a new hire; it's a strategic pivot towards a future where data and technology redefine risk.

CamTran's new digital payment system is more than a convenience. It's a strategic pivot to data-driven operations, setting a new standard for regional transit.

TD Bank consolidates its commercial divisions under Jill Gateman, signaling a strategic shift toward a deeply integrated client model and an AI-driven future.

A massive fitness study reveals success isn't about willpower, but a network of coaching, community, and tech. The most effective users? Adults over 60.

In an era of digital saturation, savvy mortgage lenders are rediscovering a powerful tool: the mailbox. But this isn't your parents' junk mail.

A new tech partnership promises to fix senior living's data chaos. But the real story is how connected systems can restore dignity and humanity to elder care.

A new data-driven engine from Prop Firm Compare aims to end the guesswork for futures traders, shifting power from firms to the traders they fund.

A new partnership aims to eliminate decision latency in government using GPU-powered tech to provide real-time operational intelligence for critical missions.

As universities face pressure to prove their value, a new tech alliance aims to finally link what's taught in the classroom to institutional success.

MGA Integrated Specialty Coverages launches BusinessFirst, a tech-powered platform aiming to modernize Workers' Comp. Is this the future of insurance stability?

A new software update from Full Swing is more than a feature refresh; it's a strategic play to democratize elite analytics and disrupt the baseball tech market.

A flurry of 2026 awards signals more than just a good year for RRD. It marks the validation of a strategic pivot from a print legacy to a data-driven future.

RetailFirst Insurance Group's move from Summit to Integrated Specialty Coverages is more than a contract change—it's a bet on data, AI, and a new MGA model.

With martech spend soaring and ROI lagging, a new data-driven framework promises to guide CMOs by revealing what top-performing companies actually do.

Fortude's new Microsoft Fabric Featured Partner status isn't just a badge; it's a blueprint for how firms are rewiring their data estates for the AI era.

A deep dive into why a blue-chip REIT hired a tech visionary, and what it signals about the future of AI in the multi-billion dollar retail property market.